Influencer Marketing: How do I create and use Workspaces?

Workspaces in Sprout Social's Influencer Marketing offer a dedicated environment to manage each of your brands, streamlining workflows for agencies and large enterprises. With Workspaces, you can maintain a clean and organized space for your multi-brand efforts, enhancing collaboration and providing clear separation for diverse operational needs within your organization.

Create a new Workspace

To create a new Workspace:

1. Click on your current workspace in the top-left corner and the click Add a workspace.

2. Name the new workspace and input the brand profile you want attached to this workspace.

3. Click Add.

Managing tools and features under workspaces

The following tools can be managed under separate workspace:

• Creator Lists
• Campaigns
• Reports
• One-Sheets
• Syncs
• Starred
• Trash

The following features can be managed under separate workspaces:

• Brand Safety
• Brand Fit Score
• Custom Metrics
• Campaign Defaults
• Creator List Defaults
• Message Templates
• Custom Fields
• Payments

To manage specific tools and features for a workspace:

1. Click the user icon in the lower left corner.
2. Click Settings.
3. Select any of the settings under Workspace.

Editing, deleting, and archiving workspaces

To edit a workspace:

1. Click the user icon in the lower left corner.
2. Click Settings.
3. Click Workspace Details.
4. Edit the workspace name and/or brand profile.

To archive a workspace:

1. Navigate to Settings > Workspace Details
2. Click Archive Workspace.
3. Type the name of the workspace into the text box and click Archive.

To delete a workspace:

1. Navigate to Settings > Organization > Workspaces.
2. Hover over the workspace to show the three-dots menu and click to reveal the options .
3. Click Edit, Unarchive, Archive, or Delete.

Use Cases

Agencies

Separate client management

• Use case: Keep each client's campaigns, creator lists, reports, and strategies completely isolated for operational clarity.
• Example: Quantum Australia maintains separate workspaces for GlobalTech, Ride Share, Nexus Corp., and other clients - the GlobalTech workspace contains Tech Review creators, while the Ride Share workspace has automotive reviewers and transportation creators.
• Value: Cleaner account management, building influencer marketing programs faster (without a need to scroll around multiple campaigns and reports), simplified reporting and visibility for managers and (potentially) collaborators.

New business development

• Use case: Separate workspace for prospecting and pitching new clients without exposing existing cooperations, client strategies or creator relationships.
• Example: Apex Solutions maintains a "prospects" workspace for pitch campaigns and new business demonstrations, keeping potential client work separate from existing accounts. They can even create a separate workspaces for each prospect, if needed!
• Value: Faster pitch preparation without scrolling through confidential client data, cleaner demo environment with only relevant showcase content, zero risk of accidentally exposing existing client information during presentations.

General multi-purpose workspace

• Use case: Agencies maintain shared resources that can be leveraged across multiple clients in similar markets or categories.
• Example: Innovation Marketing creates a general workspace with their favorite Brazilian creators, market trend reports, and regional insights that can be utilized across different clients targeting Latin American markets.
• Value: Efficient resource sharing, faster and cleaner navigation of the “global” resources, opportunity to build a great hub of multi-use content.

Brands and multi-brands

Geographic market workspace

• Use case: Global brands adapt their influencer strategy to local markets while maintaining operational efficiency and brand consistency across regions.
• Example:  Bluebird Printing operates in various markets worldwide and has established distinct workspaces tailored for each region, including Australia, Germany, and the USA (for now). The company is developing unique influencer marketing campaigns for these markets, collaborating with different influencers to enhance clarity and effectiveness.
• Value: Localized creator recommendations and content suggestions, faster regional campaign deployment without global content clutter, simplified compliance management with region-specific brand safety rules, cleaner regional performance tracking and budget management.

Distinct brand management

• Use case: Portfolio brands maintain distinct positioning, campaign and reporting clarity to prevent confusion and protect individual brand equity.
• Example: Extreme Sports USA operates separate workspaces - Racecar workspace with motorsports creators and racing enthusiasts, Sky sports workspace with skydiving and aerial sports fans, each maintaining distinct culture and audience.
• Value: Faster brand-specific creator discovery, cleaner brand performance tracking, simplified brand-specific settings and workflows.

Major campaign programs workspace

• Use case: Large-scale seasonal or event-driven campaigns could require dedicated operational environments with specialized creator tiers and intensive resource management.
• Example: Sterling Technology Shop could create a dedicated "Tech Day 2025" workspace with mega-influencers, deal-focused creators, and shopping content specialists, separate from their always-on brand awareness campaigns.
• Value: Dedicated campaign environment without distractions from ongoing activities, streamlined approval workflows for high-volume content, simplified post-campaign analysis with isolated performance data.

FAQs

Can the same Instagram handle be connected via the Messenger API Integration in multiple workspaces?

Yes, it can.

When a connection expires and the admin renews it on one workspace, would it renew on all or would they again have to make the link in each workspace?

At this time, the admin would have to renew the connection through each individual workspace.