Getting Started
Migration Guide
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Profiles
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Creators
TikTok Creator Marketplace
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One-Sheet Builder
Integrations
Influencer Marketing FAQs

Streamlined Creator Profiles

Table of Contents

What changed:  Creator Profiles now give you everything you need to evaluate and activate creators in one place. Previously, this information was spread across multiple tabs. You'll immediately see Brand Fit Score, topics they discuss, analytics, brand safety insights, and collaboration history.

Why it's better: Faster and more confident creator evaluation, especially when vetting at scale. No more clicking between tabs to get a complete picture of a creator's relevance to your brand. Also reduce risk by assessing creator-brand alignment and safety.

Key profile sections:

  • Brand Fit Score: Align creators to your brand and target audience you want to speak to  based on content topics
  • Topics They Talk About: Align with creators who regularly talk about topics relevant to your brand
  • Analytics: Ensure you’re working with top-performing creators, view audience insights, and compare performance to their peers
  • Brand Safety: Flag risky content based on custom parameters
  • Collaborations: View past brand partnerships and sponsored content

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