Influencer Marketing: How do I manage and monitor creator connections?

The connections component tracks if a creator has authenticated their YouTube, Instagram or TikTok account. You can enable or disable this feature in Organization Settings or Campaign Settings.

Connections give you a clear view of a creator's opt-in status and access to metrics like:

• Instagram Insights: Content performance and metrics
• YouTube Insights: Video data
• TikTok Creator Marketplace Status: Campaign compatibility

Viewing connections within a campaign

When you’re in your campaign, navigate to the Creators tab and click the creator you want to view. Click View next to Connections on the right-hand side to see detailed information about available data and content types.

Connections makes it easy to send opt-in requests to creators and to see which accounts are connected or expired.

Managing your connections

Requesting connections

1. To send a request to a creator, click the box next to their name. 
   • To send multiple requests, click the box next to more than creator’s name or the box next to Creator in the heading to select all.
2. Click Outreach > Send Outreach in the menu at the bottom.

3. Click Templates and select a message template from the drop-down menu.

4. Click Send.

Sending a TikTok invitation

To invite creators to the TikTok Creator Marketplace:

1. Check the box next to a creator or boxes next to multiple creators to send a request in bulk.
2. Click Outreach > Send Outreach.
3. Click Templates > TTCM Invite Link to invite a creator to TikTok Creator Marketplace.

Learn more about TikTok Creator Marketplace here.

Inviting creators to opt in

The option to invite a creator to the Sprout Social Creator Hub will only appear for creators who have yet to opt in or authenticate their accounts. To invite creators to opt in: 

1. Check the box next to a creator or boxes next to multiple creators to send a request in bulk
2. Click Templates > Invite to Sprout Social Creator Hub.
3. Edit the message if necessary and click Send.

Where else do connections appear in Influencer Marketing?

You can easily track connections across Influencer Marketing in sections like:

• Campaign Dashboard: Quickly see connection statuses at the campaign level.
• Creators List View: Use the Instagram Insights and YouTube Insights columns to check authentication statuses.
• Filters: Add a missing connections filter by clicking the gear icon and toggling ON the filter.

To add a connections filter, click + Add Filters, select the connection type and choose Select All, Connected, Invalidated, or Not Connected.

Missing or Expired Connections

If a Creator’s connection is missing, you’ll see a warning to ensure that metrics and content are accurately included in campaigns.

Connection Status Colors:

If a creator’s connection is missing, you’ll see a warning that metrics and content may not be accurately included in campaigns. 

Connection Status Colors:

• Green: The account is connected and Influencer Marketing is pulling in insights.
• Red:
  • Invalidated Connection: The connection was revoked (e.g., Instagram token expiration).
  • Expired Connection: The connection naturally expired.
• Grey: The creator’s account was never connected.