Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Influencer Marketing: How do I boost TikTok posts with Spark Ads?
Table of Contents
Spark Ads is a native ad format that enables you to use organic TikTok posts and their features in your advertising. You can publish ads using organic posts made by other creators with their permission. Unlike regular In-Feed ads, Spark Ads use posts from real TikTok accounts, ensuring that all post metrics gained from boosting the video during the promotion are attributed to your organic posts. There is no limit to how many times you can use the same organic TikTok posts as creatives in your ads.
To boost a post through Sprout Social Influencer Marketing, it has to be created using an Invite Link. Learn more about creating Invite Links in this article.
Boosting TikTok Content with Sprout Social Influencer Marketing is a two-step process:
1. Request the Spark Ads Code
In your Influencer Marketing dashboard, navigate to the Campaigns tab and go to any TikTok post that was created with an Invite Link. Select which post you want to use and ask for permission from the creator by requesting a Spark Ads Code.
Send the creator a message to increase the chances of them seeing your request. You can use the template in your campaign messages.
Once the creator accepts your request, you can copy the Spark Ads Code from Influencer Marketing.
2. Boost the post on TikTok
To boost the post, go to ads.tiktok.com and log in with your TikTok Ads Manager account. From there, you can boost your Campaign by selecting the Advertising objective that best suits your needs.
Specify the audience you'd like to get the post in front of and add any other details like the budget, frequency and more. Then select the post you want to boost.
On the screen above, make sure to select Use TikTok account to deliver Spark Ads and Use other authorized account or post. When you click Authorize TikTok post, simply paste the Spark Ads code copied from Influencer Marketing to find the post. Confirm the selection and finalize the submission to boost your post.
For more details on how to boost posts with Spark Ads, refer to this TikTok article.
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