Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Influencer Marketing: How do I use Link Tracking?
Table of Contents
Influencer Marketing offers a centralized place to create, manage and report on custom short-coded links. With link tracking, you can collect click information and view this data in the Campaign Summary.
To access Link Tracking:
- Navigate to Campaign Settings and click Link Tracking on the left panel.
- Select the Default Domain.
- The domain is the initial building block of your shortened link. Influencer Marketing’s default domain (tag.gs) is available and set as the default domain, but you can create a custom domain to use as well.
- Enter your Default Destination URL.
- Add the URL that creators will send their audience to. If you’re using Influencer Marketing’s Shopify Integration, make sure the link is in the Shopify forma
- Toggling ON the Default Shortcode will ensure all links in a campaign use the same custom shortcode.
- This can help you keep links organized and quickly understand which links belong to which campaigns.
- The Default Shortcode can help you distinguish between multiple pieces of content, determine when content went live and easily identify the creator’s name.
- Click Preview to preview your links.
- Append your UTMs
- You can append UTM parameters to the destination URL to pull attribution insights through your analytics provider.
- To add UTM parameters, toggle ON UTM. These parameters are pre-set and are appended to links based on post-level information like campaign, post platform, creator and content name.
Influencer Marketing comes with five standard parameters compatible with analytics tools like Google Analytics.
- Source - The platform where the ‘click’ originated.
- Medium - This is set to 'Influencer' as all clicks come from an Influencer Marketing Campaign.
- Campaign - When a creator sends a link, the campaign they belong to is appended to the URL.
- Term - The social handle of the creator who shared the URL.
- Content - The content name as it’s designated in the Influencer Marketing campaign
- Add a pixel code snippet.
- In Influencer Marketing, pixels are directly added to URLs that creators share with their audience. Unlike other pixels that are placed directly on a website, Influencer Marketing pixels fire whenever someone clicks the shared link instead of when they land on a website.
- Influencer Marketing UTMs give you a way to track traffic where pixels are not usually placed. This gives you the ability to leverage audience insights for retargeting, building lookalike audiences, deeper analysis and more.
- Once complete, click Save.
- To start the process from scratch, click Reset.
Influencer Marketing will automatically link issues to creators as they’re assigned content drafts.
Links are case-sensitive. When sharing links with creators, we recommend copying them directly from the screen using the Copy icon while hovering over the link.
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