Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
What's New in Influencer Marketing Reimagined
Table of Contents
Navigation Updates
- Signals has been renamed to Reports
- Search is now a dedicated section with enhanced capabilities
- Creator Lists is a new feature for organizing and managing creators (Labels served a similar purpose)
AI-Powered Search and Discovery
We’ve reimagined creator discovery to be intuitive, powerful, and built for how content actually gets discovered today. Our new AI-powered search shifts from demographic-heavy filtering to topic-led discovery. Just describe what content you want like "outdoor adventures" or "daily skincare routines” and find creators who authentically discuss those topics.
60% Instagram Reel viewers are non-followers | 50% Instagram Post viewers are non-followers |
The new approach to creator discovery helps you avoid paying for impressions that don’t reach an audience who is interested in your topic. By focusing on topic alignment, you’ll find creators who authentically engage audiences interested in your campaign’s subject matter, thus driving better performance per dollar spent, higher purchase intent, and stronger conversion rates.
Key New Features
- Brand Fit Score: Instant AI-powered assessment of creator-brand alignment based on content topics, audience interests, and location
- Brand Safety Reports: Proactively flag content risks based on your custom parameters before they impact your campaigns
- Creator Lists: Advanced creator management system for streamlined creator evaluation and activation
- "More Like This" Suggestions: AI-powered recommendations to discover similar creators directly from profiles and Creator Lists
- Recruit: Build AI-powered application pages to source interested creators and collect information to assess fit upfront
Enhanced Profile Experience
Creator profiles have been redesigned with new components to surface the most critical information upfront:
- All-in-one view: Key metrics, analytics, and vetting insights are consolidated on one page, no more toggling between tabs
- Topics They Talk About: Quickly verify creators discuss topics your target audience cares about, ensuring you’re reaching people with active interest in your industry
- Brand Safety and Brand Fit Score: Vetting tools are front and center, making it easy to quickly assess risk and alignment at a glance
Features No Longer Available
- Detailed Demographic Filtering, Affinity tab, and Category-based Filtering: To support a topic-led approach that ensures vetted creators are aligned to your brand, we are prioritizing new enhancements like “Brand Fit Score” and “Topics They Talk About” to quickly assess a creator’s alignment with your target industry and audience engagement. “More Like This” within Creator Lists can also help assess creator-brand alignment. Basic demographic data is still available on creator profiles.
- Authentic Follower Analysis (AFA): Social platforms don’t reliably share this data and their algorithms now prioritize non-follower views. This makes the AFA metric a vanity metric, which is better supported by Brand Fit Score and enhanced engagement analytics.
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