Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Influencer Marketing: What information is contained in a Creator's Profile?
Table of Contents
Creator Profiles in Influencer Marketing provide a comprehensive view of the content, performance, and past collaborations of specific creators. You can use the Profile to efficiently and effectively evaluate potential partnerships.
How do I navigate a Creator Profile?
You can take a deep dive into a creator's Profile by using Search, List, Report, or Campaign tabs. Click on a creator to see a popup of their Profile.
Within the Profile, you’ll see the following information at-a-glance:
- Brand Fit Score - the value indicating how well the Creator’s content aligns with your brand.
- Topics they talk about - AI-powered tags that categorize the Creator’s most discussed themes, so you can decide how relevant their content is.
- Analytics - a quick breakdown of performance insights, including engagement rate, audience growth, and content effectiveness.
- Collaborations - a summary of past brand partnerships along with sponsored post performance.
- Brand Safety - a sum of the total sensitive posts the Creator has that violate the Brand Safety guidelines you set.
You can click into any of these sections to drill down into more specific insights and information.
Navigating a Profile
- Open a creator’s profile from any context (Search, List, Report or Campaign).
- Review the Brand Fit Score and Topics for a quick alignment check.
- Explore Analytics to assess engagement and audience trends.
- Check Collaborations for past brand partnerships.
- Review Brand Safety and Best Performing Posts for a complete evaluation.
Data Refresh Timing and Manual Updates
Data displayed within the Creator Profile is updated on a regular schedule to ensure accuracy and freshness.
- By default, the platform refreshes the data for connected Creator Profiles regularly. However, we recommend allowing up to 20 minutes for new data or newly connected profiles to fully reflect the most recent insights.
- Customers can manually pull the most recent data on demand by selecting the Refresh option located within the Creator Profile. To do so, click the ellipsis (...) icon within the Basic Information component.
FAQs
How often is the data in a Creator Profile updated?
Data is automatically refreshed on a scheduled basis approximately every 20 minutes. You can also manually refresh the data at any time using the Refresh option on the profile page to pull the absolute most recent insights.
Where can I find the Creator Profile within Influencer Marketing?
You can access a Creator Profile by clicking on a creator's name from the Search, Creator List, Report, or Campaign tabs.
What does the Brand Fit Score measure?
The Brand Fit Score is an AI-driven metric that calculates how closely a Creator's content topics and themes align with the content and keywords of your specific brand.
I have just added a Creator account to Influencer Marketing, but no data is showing. How can I fix it?
If you’ve recently added a profile, please allow up to 24 hours for our platform to gather the Creator’s data.
Related Articles
- Influencer Marketing: What information is in the Details tab of a Creator's profile?
- Influencer Marketing Creator Hub: How do I connect my Social Media accounts to Creator Hub?
- Influencer Marketing: How can I search for Creators?
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