Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Influencer Marketing: What are the benefits of using TikTok Branded Content?
Table of Contents
Influencer Marketing is a badged TikTok Marketing Partner and offers exclusive access to TikTok’s Creator Marketplace API. This ensures all your Campaign’s TikTok content is marked as branded content, helping you maintain and build trust with your audience.
What is TikTok branded content?
Branded content on TikTok is defined as creator content promoting goods or services in exchange for something of value from a third-party like a brand. These posts could be brand endorsements, partnerships and other types of promotions that are meant to feel like a genuine recommendation from a creator.
You’ll notice branded TikTok content has a “Paid Partnership” badge like this one:
Why should you use TikTok branded content?
Higher Engagement & View-through Rate
Branded content is proven to be one of the best-performing forms of advertising on TikTok, with one study showing this content generates a 2X higher View-through Rate and 2X higher Engagement Rate than non-branded content.
Compliance with TikTok's policies
As a TikTok Marketing Partner, we’re committed to building a healthy influencer ecosystem on Tiktok. Users are encouraged to follow TikTok’s branded content policies and the easiest way to maintain compliance is to use Invite Links. Content that’s published as part of a brand campaign and does not have the “Paid Partnership” badge can be removed by TikTok’s moderation team.
We strongly advise against including any giveaways, log-in rewards or similar content in branded posts as it goes against TikTok’s fraud and scam policies. Publishing such content could result in a permanent ban for the creator’s account after multiple violations.
Access to exclusive metrics
When your creators use Invite Links to upload content to your Campaign, you’ll gain access to exclusive TikTok metrics like:
- Engagement Trends Chart: This chart explains how certain video metrics change over time
- Audience Age and Gender: See the high-level demographics of everyone who watched your content
- Audience Top Countries: This metric lists the top three countries where the video is most popular
- Audience Device Chart: Compare the ratio of iOS vs. Android users who watched this video
- Video Views by Source Chart: View the most popular sources of traffic for every video
You can see these metrics and more in the TikTok Metrics tab in Posts:
Ready to create TikTok branded content for your next Campaign? Read this article to learn how creators can turn their content into a paid partnership or branded promotional content.
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