Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Influencer Marketing: How can I verify if a creator’s profile is authenticated?
Table of Contents
When a creator opts into or authenticates their profile with Influencer Marketing, both Influencer Marketing and the brand that hired the creator will gain access to first-party post metrics.
Profile authentication ensures brands and agencies can automatically pull content and performance metrics from the creators that belong to a campaign.
Confirming a Profile is authenticated
To confirm a Profile is authenticated:
- From a Creator List, click on a profile and navigate to the Details tab.
- Scroll down to the Social Platforms section.
- Check the authentication status for each of the creator’s profiles.
There are several ways to evaluate the status of a creator’s profile, with three types of indicators that let you know the level of data available for each tier.
The three indicators are:
-
Red: Instagram Account is a Public Personal Account
- Influencer Marketing can't access up-to-date post or engagement rate data for Profiles connected to a personal account. Creators need to convert their Instagram Account to a Creator/Business Account. You can still hire Creators with a red indicator, though all of their content and metrics must be added manually to the Campaign Summary.
-
Yellow: Instagram Account is a Public Creator/Business Account
- Influencer Marketing can access up-to-date in-feed post and engagement rate data via the public API, and Creators can authorize their Instagram Account in the Creator Hub. But a Creator's Stories and Reach data can't be accessed until they opt-in/authenticate into Sprout Social Influencer Marketing.
-
Green: Instagram Account is Authorized
- Creators have a public Instagram Creator/Business Account and authorized their Instagram Account on the Creator Hub. Opting in gives Influencer Marketing access to Creators' Stories and Reach data (via the Insights API) for 60 days from the point that the Creator opted-in.
How do I filter Creators?
You can filter creators within a campaign according to their authentication status by clicking the filter icon > + Add Filters > Instagram Account Type. Then, select an authentication status to view all Creators that fall under that category.
You can also filter according to the Instagram Insight Status. This provides insights into whether the Creator ever authenticated before, how long ago they did, and if their 60-day authentication is going to expire. To check this information:
- View Creators within a Campaign by clicking the Creators tab.
- Scroll to the left until you see Instagram Insight.
- Scroll to the left until you see Instagram Insights.
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