Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Changes Between 1.0 vs. 2.0
Table of Contents
| Concept | 1.0 | 2.0 |
| Creator Philosophy | Acted as a database of creators to figure out what filters define your target audience | Topic-led discovery platform focused on what matters for influencer marketing performance: what creators are talking about, which leads to more views from people interested in the topic, not just from their followers. |
| Filtering Knowledge | Required you to work your way through dozens of filters to narrow down the database + know exactly what you were looking for | Filters exist when you need precision but aren’t the starting point so that you can find relevant creators while also getting refined suggestions that you may not have considered |
| Creator Search | Creator Discovery Tab | Creator Search Bar (visible on Home and Search tabs) From manual, filter-first database search to natural language, AI-guided discovery with more refined filters |
| Creator Organization | Labels Tab You could label creators and see basic data points but analysis was elsewhere | Creator Lists tab An advanced creator management system with more datapoints than Labels. It provides 3 highly customizable views so everything you need to evaluate and activate is in one place: brand safety and engagement metrics, visual analytics to compare performance, and auto-generated modules ranking creators. |
| Trend Analysis | Signals Tab | Reports Tab Like Signals, you can analyze industry trends, social content, and profile data to craft data-powered marketing strategies that resonate with your target audience. We will continue to add capabilities like AI-powered functionalities. |
| Custom Creator Analysis | Report Builder Tab | One-Sheet Builder Tab Like Report Builder, you can create custom reports of creators and campaigns to share as a one-sheeter. We have also added Brand Safety as an additional reporting component. |
| Project Organization | Projects Tab This space followed a fixed organizational hierarchy where you could create a single campaign or group multiple campaigns under one project. | Workspaces (within Settings) With Workspaces, this is a highly organized, customizable structure designed to scale. You can move directly to a campaign or use Workspaces and folders to organize work by client, brand, or market, making it easier to manage complex agency workflows. |
| Project View | Projects Tab | Campaigns Tab Dedicated view to organize and see individual campaigns within a folder |
| Filter Options | Filters that required significant knowledge to set up properly and weren’t always intuitive
| Now providing filters that matter the most as granular demographic filters were replaced or consolidated to focus on better predictive metrics like Virality and Growth Rate. Advanced filters now allow custom keywords, minimum engagement/growth rates, and exclusion capabilities. |
| Partner Filters | Did not exist | New integrations with Snap, YT BrandConnect, and Partnership ads provide more creators, new data points, and the ability to track paid performance directly |
| Creator Vetting | Creator profiles only provided breakdowns by content category affinity, category mentions, engagement health, audience demographics (age, gender, location), and authentic follower analysis | Brand Fit Score is an AI-powered assessment of how well a creator aligns with your brand. Based on your organization’s target audience definition, the score analyzes the creator’s audience based on interests, relevant topics, and locations. Our AI integrations now provide more psychographic datapoints, helping you understand true brand alignment for better business impact. We will continue to roll out more of these functionalities throughout 2026. |
| Brand Safety | Existed in a limited capacity and customization was not available based on your brand’s specific parameters | Use Brand Safety to reduce risk by viewing how often creators discuss risky topics, based on your organization’s custom rules and parameters. Detailed reports allow you to see every individual post and assess the volume of past risky content on each creator’s profile. We will continue to add capabilities like AI-powered functions. |
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