Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Getting Started with the New Platform
Table of Contents
Take the Product Tour
Our interactive product tour is the fastest way to get oriented. Learn about key updates, including creator profiles and how to search. The interactive tour can be accessed by scrolling to the bottom of the Homepage on the 2.0 experience, then clicking Welcome Guide under “Get started”.
Navigation Quick Reference
- Home: Your dashboard and getting started resources
- Search: AI-powered creator discovery (replaces old filtering system)
- Creator Lists: Organize and manage your creator relationships (formerly Labels)
- Reporting: Creator industry trends and analytics to inform strategy (formerly Signals)
- Campaigns: Campaign management (unchanged)
Understanding the New Search
- Start with a topic: Instead of demographic filters, describe what you want creators to talk about (ie. “wellness creators who discuss gut health” or “sustainable fashion influencers in NYC”)
- Review AI-suggested results: The system prioritizes content relevance and brand alignment
- Apply additional filters: Refine results with location, audience size, engagement rate, etc. Use advanced filters to include/exclude specific keywords, set minimum engagement and growth rates, and narrow results further
- Use Brand Fit Score and Brand Safety: Quickly assess how well each creator aligns with your brand and flag any potential content risks
Making the Most of New Features
- Creator Lists: Group creators by campaign, topic, brand, client, or market for better creator relationship management
- Brand Safety: Reduce risk and maintain brand reputation with customizable content monitoring based on your organization’s parameters for sensitive topics
- "More Like This": Find creators similar to ones you’re already interested in
- Topics Analysis: Align with creators who regularly discuss topics relevant to your brand
AI-Powered Search and Discovery
How it works now: Start your search by describing the content you want, like "plant-based recipes for beginners" or "sustainable fashion tips." Our AI analyzes creator content for topical alignment, understanding context and meaning of your search, rather than just matching keywords.
Why it's better: The system surfaces creators who discuss relevant themes even if they don't use your exact search terms, helping you discover high-quality creators you may not have considered but who fit your campaign needs. This reflects how audiences actually discover content today through algorithmic feeds that prioritize relevance over demographics.
What you can still do: After getting your AI-suggested results, you can still apply traditional filters like audience location, age ranges, and engagement rates to refine your search further. Use advanced filters to exclude specific keywords (ie. “dogs” but exclude “chihuahuas”), set minimum engagement or growth rates, and fine-tune results to meet your exact requirements.
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