Influencer Marketing: How do I use Messages?

You can send messages to creators in a campaign and customize the messages using a rich text editor or create a custom template. You can also get notifications when creators receive and read your messages.

To access your messages, navigate to a campaign and click on the creator you want to message. 

When you write to a creator,  click the "From" dropdown menu.

Select the Sender you'd like to use from your organization's configured Senders or your personal address. This choice will apply to the specific message you're writing, no matter what your default settings are.
 

Your personal address will always be displayed in one of three ways:

• Your real email address (e.g., yourself@brand.com) — if the brand.com domain has been verified.
• A Sprout-owned email address (e.g., name.surname@brand.influencer.sproutsocial-mail.com) — if the brand.com domain has not been verified.
• A Custom Sender Email address (if created)
   

How do I get notified of messages in Influencer Marketing?

If you have an unread message, a notification indicator appears on the chat bubble.

 

In each message thread, you’ll see the creator’s name followed by the campaign where the message thread lives below. Multiple message threads with the same creator mean the creator belongs to multiple campaigns. 

Search for a conversation using the creator’s name or keywords included in your message thread. 

Use the sort filter on the left to view All or Unread messages. 

You can also sort message threads by Newest or Oldest. 

 

How do I cc someone in the conversation or thread?

If you need to CC a recipient in your communication thread (such as an agent, manager, or another team member), you can add them within the Creator Conversation (Message tab within campaign):

1. Click  ‘Manage’  within the Notifications section in the right-hand side menu.
2. Type the email address of the intended recipient.
3. Click Add. If there are existing users cc’d, you can remove them from notifications by clicking on the X icon. 
    

At any time, you can view or adjust who’s included in a conversation thread by clicking Manage in the message view. From there, you’ll see all current participants who are receiving updates.




 

If a creator adds a CC: 

When a creator CCs someone (for example, their manager or agent) in their outreach email thread, that person is automatically added to the campaign’s Notifications section.

• The CC’d recipient will receive all future correspondence related to the thread.
• Their replies will also appear directly within the platform, so you’ll have full visibility into all communications.

If a creator has a Sprout Social Influencer Marketing account (Creator Hub), they can message directly from within the platform. When doing so, they’ll be able to view all participants in the conversation thread, just like you can as a campaign manager. 

Additionally, they can hover over the participants located in the top right corner of the interaction to see all the users added to the conversation.

If you add a CC:

You can also cc contacts from your own team by adding them to the email thread.

• Once added, they will be included in all ongoing correspondence.
• Any replies they send will show in the platform’s message thread, keeping everything centralized.
• Additionally, any replies coming from the different threads are synchronized between all of the platforms.

Important limitations

While all replies are visible to everyone in the thread, CC’d users will not appear in the CC field of the email. This means that creators may not see everyone copied on the thread from their external email client (such as Gmail). However, all replies are still captured and maintained as part of the same conversation thread within the platform.

 

 

How do I use the Rich Text Editor? 

Use the Rich Text Editor to edit and modify the appearance of text within your message to creators. With the Rich Text Editor, you can customize text in the following ways:

• Bold
• Italic
• Underline
• Emojis
• User Mentions
• Text Orientation
• Bullet List
• Ordered List
• Link
• Uploader
• Remove Formatting
• Messenger Settings
• Templates 

 

How do I customize Message Templates?

You can customize or create Message Templates on both the campaign and organization level. Changes at the campaign level will affect templates within the campaign. If you make changes to a template at the organization level, those changes are applied across all campaigns.

Learn more about creating Message Templates in this article.

 

What are slugs?

Slugs are a way to personalize messages to creators at scale. When a message is sent with a slug, that slug is automatically replaced with information about the campaign or creator. Use the preview button to confirm the information replacing the slug is correct. 

What email statuses can I see in notifications?

The statuses of emails sent from Influencer Marketing to creators are automatically tracked and can be seen by clicking on the message and hovering on the status icon:

 

Possible statuses

• Sent - Email has been sent by our platform.
• Delivered - The email has been received but the creator hasn't opened the message.
• Seen (After delivered) - The creator opened the message in their inbox or in the Influencer Marketing Portal.

Frequently Asked Questions

Why don’t I see all CC’d contacts in the email’s CC field?

 

Although everyone included in the thread receives the same messages, CC’d participants won’t appear in the visible CC field of the email. Even so, Influencer Marketing ensures the thread is maintained, and all participants can view the conversation within their messaging/inbox platforms.

Can I remove someone from the conversation?

 

Yes. You can manage and remove participants from the Notifications section at any time using the Manage option in the message view.

What happens when a creator CCs someone on an email?

 

When a creator adds a CC (for example, their agent or manager), that person is automatically added to the Notifications section of the campaign. They’ll receive all future messages related to the thread, and any replies they send will appear directly in the platform’s message view.

Why are my emails bouncing back when I reply to the thread?

For context, the @influencer.sproutsocial.com address isn’t a real inbox as it’s used to route messages through the Influencer Marketing platform. Each email includes a unique Campaign Identifier in the “reply-to” field that links your response to the correct campaign.

If you’re having trouble replying or your emails are bouncing back, copy and paste the reply-to email address from the original message (the one that includes the campaign code) to ensure your response is correctly tracked.