Influencer Marketing: How do I create and use Creator Lists?

This guide provides step-by-step instructions on how to create, populate, organize, and utilize Creator Lists within Influencer Marketing. Creator Lists are essential for segmenting and managing creators, streamlining outreach, and ensuring efficient campaign execution.

What are Creator Lists?

Creator Lists are organizational tools that allow you to group creators for easy management and subsequent use in your influencer campaigns. They are designed to help you keep your creator network segmented and accessible. You can create new lists or save creators to existing ones.

Creating a New Creator List

There are two primary ways to initiate the creation of a new list:

Using the Navigation Menu

1. Navigate to the Creator Lists section from the left-hand navigation menu.
2. Click the + New Creator List button.
3. Enter a descriptive title for your list and save.

Creating from a Creator's Profile

1. After searching for a creator, click the Save button on their profile.
2. In the pop-up window that appears, click + New Creator List.
3. You can use the pre-populated title based on your search filters or enter a new, specific title.
4. Click Add to finalize the creation.

Saving and Managing Creators in a List

Once a list is created, you can easily add creators and manage their list assignments.

Saving Creators to a List

To add a creator to one or more lists:

1. Go to the creator's profile.
2. Click the Save button.
3. From the pop-up, you can either save the creator to the current list (if you are already viewing a list) or choose which list(s) to save the creator to.
4. Select the desired lists by clicking the checkbox in the upper left corner of each list's box.
5. Click Save. A creator can be saved to multiple lists simultaneously.

Changing a Creator's List Assignment

To modify which list a creator is saved to:

• From the Creator's Profile: Hover over the Save button on the creator's profile and click Change.
• From Within a Creator List (Bulk Action): Select the checkbox next to the creator(s) you wish to modify and click Save to another List at the bottom of the page.

Adding Creators by Name

Within an active Creator List, you can add known creators by name:

1. Click the + Add Creator button while viewing the list.
2. Type the creator's name to search and select the appropriate profile to add them to the list.

Organizing and Using Creator Lists

Creator Lists offer robust functionality for organization, filtering, and campaign integration.

Sorting and Filtering the List

Within any Creator List, you can apply sorting and filtering rules:

• Sorting: Click the sort dropdown to organize the list by Order (custom arrangement) or a specific Metric (e.g., performance data).
• Filtering: Use the filter options to narrow the list view by Profile Metrics (platform-based data) or Creator List Custom Fields (user-defined data points).

Other List Functionalities

• Search Within List: Click the magnifying glass icon to search for a specific creator within the current list.
• Add to Campaign: Select one or more creators, click Add to campaign at the bottom of the screen, then select an existing campaign or choose to create a new one.
• Export: Generate a downloadable file of your Creator List in formats such as PDF, JPEG, or PNG.
• Delete: You have the option to permanently delete your Creator List.

FAQs

Can a creator belong to more than one list?

Yes. A single creator can be saved to any number of different Creator Lists for various purposes.

If I delete a list, does it delete the creators' profiles?

No. Deleting a Creator List only removes the organizational grouping; the individual creator profiles will remain in your platform's database.

How do I remove a creator from a list?

You can remove a creator by going to their profile, clicking the Save button, and unchecking the box next to the specific list you wish to remove them from.

How do I recover a deleted creator list?

To recover a deleted list, click on the ‘More’ (...) tab within the left menu and select the ‘Trash’ option. Once there, locate and click on the list you’d like to recover and select ‘Restore’

How do I search for a creator within a list that contains hundreds of people?

While viewing the Creator List, click the magnifying glass icon to search for a specific creator by name or handle within that list.

Relevant Articles

• How can I search for creators?
• Influencer Marketing: How can I verify if a creator’s profile is authenticated?
• Influencer Marketing: How do I create a Custom Field?