Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
Table of Contents
The Brand Fit Score is a metric designed to help you quickly assess how well a creator's content aligns with your messaging and values. Think of the Brand Fit Score as a gut check so you can determine whether a creator is a good fit before you start diving into additional analytics.
Brand Fit Score is great when you want to:
- Quickly identify creators who talk about topics relevant to your brand
- Streamline the vetting process by filtering out creators who have a lower fit score
- Gain an initial understanding of potential fit
How is the Brand Fit Score determined?
Brand Fit Score is based entirely on the creator’s content themes - the topics they frequently discuss in their posts. It doesn’t take audience demographics, engagement metrics, or past collaborations into account.
Two significant factors that impact the Brand Fit score:
- Audience Interests match - how many topics from your target audience definition appear in the Creator's content. This is the main factor impacting the score (the more topics match, the higher the score)
- Audience Location - for any location-specific businesses, the score will remain low if there is no audience in the desired location
Fit Score isn’t a measure of content quality or audience engagement. It’s solely an indicator of content alignment based on thematic analysis.
To access the Brand Fit Score of a given creator, open their profile from Search, Report, List, or Campaign. The Brand Fit Score is displayed in the top row of the Social Presence tab.
What do the different percentages mean?
Percentages are classified as high, medium, and low for any given Creator. Use the following best practices when reviewing Brand Fit Score:
- High Score - This signifies the creator’s content strongly aligns with your brand. You should explore additional details for this creator like past collaborations and analytics.
- Medium Score - This signifies the creator’s content overlaps with some of your brand. You should review their individual posts and engagement trends to assess overall fit.
- Low Score - This signifies the creator’s content doesn’t align with your brand. If you’re compelled to do so, you can review the creator’s Profile further to uncover niche relevance.
How to customize Brand Fit Scores
You can customize how Brand Fit Score is calculated by creating target audiences.
- Navigate to User Icon > Settings > Brand Fit Score.
- Click + Target Audience.
- Describe your audience and click Save.
- Influencer Marketing generates Audience Interests for you. Delete any you don't want by clicking the x next to that interest. Add your own by clicking +. Click Save.
- (Optional) Enter an Audience Location(s).
- Click Save and Finish.
Where to Find the Brand Fit Score
Open a creator’s profile. The Brand Fit Score is displayed at the top of the profile.
Click the Brand Fit Score to see Audience Interests and Audience Location factors that impact the score.
You can also hover over each audience interest to see more details about each topic.
FAQs
Why is the Brand Fit Score missing or showing as "Calculating"?
The score requires a minimum threshold of content and audience data to be accurately calculated. If a profile is newly connected, recently refreshed, or has limited public information, the score may be unavailable or still calculating.
Why can't I see the Brand Fit Score for some creator profiles?
The Brand Fit Score is an advanced metric available exclusively for accounts configured as an 'Individual' account type. If an Influencer Marketing account is set up as a 'Brand' account, this specific feature and metric will not be visible within their creator profile.
Can I influence or manually adjust the score if I disagree with the result?
No. The Brand Fit Score is an unbiased, algorithmically generated metric and cannot be manually overridden. If you disagree with the score, you should use the Internal Rating feature to apply your team’s preferred assessment.
Related Articles
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
- Influencer Marketing: How is data collected?
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