Influencer Marketing: How do I use Content Approval?

Content Approval Flow is a tool used to manage Planned Content for Creators within a campaign.

How do I create a Post Draft?

To create a Post Draft:

1. Within your Campaign, click the Content Approval tab.

2. Click the + Plan Content button.

3. Create a draft by selecting a group and clicking the creators you want to include.

4. Edit the content details for creators including the number of posts, platform, content type, due date, concept phase and link.

5. Click Add Draft.

To learn more about link tracking in Post Drafts, check out this article.

 

When a creator is hired, post drafts are automatically created when content is added to a creator’s Planned Content section.

After a post draft is created, you can choose to skip all approval phases, add content on your own or request content from hired creators. 

Adding content

When you click Add Content, you can upload content for approval and you’ll be prompted to add a caption for the post.

Requesting content

After clicking Request Content, the creator is notified and prompted to share their content.

To see this workflow from the creator’s perspective, check out the Campaigns - Sprout Social Influencer Marketing for Creators article. 

Once a creator submits content, you can choose from the following options:

• Approve or reject content in Internal Review
• Send the piece of content to a collaborator
• Request the creator to post the content
• Add more content to the Post Draft

Request the creator to publish content

There are two ways to request content from a creator.

You can prompt creators to post content after you’ve reviewed it by clicking on the creator and clicking the Request icon > Publication > Request Creator. The creator will receive a notification to post the requested content.

You can also request content in the Content Approval tab by clicking + Plan Content > Select creator > Add Draft. Click on the new request in the Content Approval list and click Request Content.

After posting content and pulling posts into Influencer Marketing, creators can complete the process by linking the Post Draft with the added piece of content.

Finalizing the content

After the content is posted and Completed, you can finalize the Post Draft. Once finalized, the Post Draft will look like the post below.

Concept phase

The concept phase is the brainstorming stage before the content is either manually added or created through a proposal. 

You can request or add a concept. Once the concept is uploaded, the review process begins.

Request or add concept

When you click Request Concept, creators are prompted to log into the creator portal and upload a concept.

When you click Add Concept, you’ll be prompted to provide the content description, caption, products required in the post, location and/or attach a file. This information is shared with the creator and serves as an outline for future content. Creators must be opted-in to Sprout Social Influencer Marketing to receive emails about content approval and requests to upload content.

Once the creator uploads a concept, you can mark the Internal Review status as Approved or Disapproved. 

You can then send the concept to collaborators for approval. If there are no collaborators, you can approve it on the collaborator’s behalf. 

If you are working with a collaborator, learn how to share campaigns and edit their campaign permissions in this article: Add a Collaborator to a Campaign.

Comments - Within each draft, you can send comments to creators, collaborators or internal team members to relay any content or caption edits. 

Subscribers/Watchers - You can set team members or collaborators as watchers on a specific piece of content so they’re notified when a user, creator or collaborator edits content or changes its status.

 Ellipses (three dots) - Clicking the ellipsis will bring up the following options:

• Rename: Rename the current draft.

• Delete: Delete the current draft.

• Add Content Manually: Manually add content to the draft.

• Skip Content Approval: Skip content approval for creators.

Link Tracking - If link tracking is part of your organization's workflow, you can find the link in each post draft. Links can be copied or edited, even when live, by hovering over the link and selecting from the menu that populates to the right. When a new or edited link is saved, it will automatically go live.

Bulk selection

The following actions can be performed in bulk:

• Comment - Comments on drafts can be made visible to creators, collaborators and internal team members. Creators of the draft can see all comments made. 
• Request - Request reviews from creators or collaborators on concepts, content or published content. 
• Subscribers - Add or remove watchers from individual posts.
• Due Date - Add a due date to multiple drafts at once.
• Delete - Delete multiple drafts at once.