Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Influencer Marketing Creator Hub: What is TikTok branded content?
Table of Contents
As a creator, you can turn your TikTok posts into branded content when you use an Invite Link.
Branded content is specifically designed by TikTok specifically to help you maintain transparency and trust with your audience when publishing sponsored content or paid partnerships.
Branded content videos are tagged with a special "Paid Partnership" badge:
Whenever you create or edit a TikTok video, select the Branded content tab in the menu to access post details and settings.
Why should I use the branded content toggle?
The branded content disclosure enables you to:
- Tag videos and disclose commercial content without disrupting your creative flow
- Maintain compliance with FTC guidelines
- Automate metric sharing with your agency or brand partner
Sponsored hashtags, like #Ad, aren’t enough to remain compliant with TikTok’s policies—you must also turn on the branded content toggle. Content containing only the ad hashtag may be removed by TikTok for violating their branded content policy.
How do I use an Invite Link when posting content?
The easiest way to create branded content is to use an Invite Link. This link is automatically generated by Sprout’s Influencer Marketing and takes creators directly to TikTok. Invite Links are shared in the following format: https://vm.tiktok.com/ZTRKWWWKS/
If you've already received a link, click the Invite Link, accept the TikTok Creator Marketplace terms and upload your video.
Your agency or brand partner will provide you with an Invite Link that's unique to your TikTok account and can't be shared with another creator or multiple accounts.
Don't include any giveaways, log-in rewards or similar content in branded posts as this goes against TikTok’s fraud and scam policies. Publishing this type of content could result in a permanent ban of your account.
What if I forgot to use the Invite Link and my content is already live?
You can change your existing piece of content to a Branded Content by requesting that your agency/brand generate a TikTok invite link. Once received, follow these steps:
- Click the invite link provided by your brand partner. This brings you to the “Manage your order below” screen where you can also see the name of the campaign.
- Tap Upload Video
- Choose “Link existing post” from the pop up list.
- Tap the existing post you want to associate to your invite link
- Turn on Ad settings
Is using Invite Links safe?
Invite Links generated by Influencer Marketing are 100% secure. Influencer Marketing is a badged TikTok Marketing Partner and is fully compliant with all guidelines.
For more information on promoting a brand, product or service on TikTok, please refer to this official TikTok article.
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