Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Creator Hub: How to Manage Multiple Profiles, Personas, and Social Connections
Table of Contents
In Sprout Social Influencer Marketing’s Creator Hub, you can manage multiple creator identities, secondary niche channels, or distinct client rosters under a single user login.
This guide explains the difference between your global User Account and individual Creator Profiles, how to create and switch between multiple profiles, and how to connect social channels to each identity.
Understanding Accounts vs. Profiles
To keep your campaigns, brand communications, and deliverables organized, Creator Hub uses a two-tier structure:
User Account (Global): Your central login credentials, security settings (password, Two-Factor Authentication), language preferences, and tax/payout setup (Lumanu / PayPal).
Creator Profile (Context-Specific): An individual creator sandbox. Each profile contains its own connected social handles (Instagram, TikTok, YouTube, Pinterest, Facebook, X), active campaign proposals, draft submissions, delivery addresses, and brand direct message threads.
When to Use Multiple Profiles
Multi-Niche Creators: Keep separate creative identities organized (e.g., a main Lifestyle & Beauty profile on Instagram vs. a dedicated Gaming & Tech profile on YouTube/Twitch) without mixing campaign contracts or briefs.
Talent Managers & Agents: Manage multiple talent clients from a single secure login without asking talent for their personal platform credentials.
Co-Creators / Podcasters: Keep personal creator channels separate from joint podcast or shared brand channels.
Step 1: Add a New Creator Profile
To create an additional profile under your existing Creator Hub account:
Log in to Creator Hub at app.tagger.media.
Click your Profile Avatar or Manage Profiles in the navigation menu.
Click + Add Profile.
Enter a name for the new profile (e.g., Alex Rivera - Tech Channel).
Follow the prompt to authenticate the first social media channel (e.g., YouTube or TikTok) for this new persona.
Click Create Profile.
Step 2: Switch Between Profiles (Context Switching)
Creator Hub operates in the context of one active profile at a time. When you switch profiles, your entire workspace updates automatically:
Click your Profile Avatar or Manage Profiles.
Locate the profile you want to work in and click Switch.
-
Workspace Updates:
Home Dashboard: Displays upcoming tasks and due dates for the active profile only.
Campaigns Tab: Shows only proposals, hired contracts, and deliverables assigned to that specific profile.
Messages Tab: Loads only the direct message threads between brands and that specific profile.
Step 3: Add and Manage Social Connections per Profile
Each profile can connect multiple social channels (e.g., an Instagram account, a TikTok handle, and a YouTube channel that all belong to the same persona):
Switch into the target profile you wish to update.
Click the Settings (gear icon) in the bottom-left corner.
Under Profile Settings, select Connections.
Click Connect next to the platform you want to link (Instagram, TikTok, YouTube, Facebook, Pinterest, X).
Log in through the native social network prompt to authorize first-party metric sharing.
Note: A specific social media account handle can only be connected to one Creator Hub profile at a time. If you need to move a handle to a different profile, disconnect it from the current profile first under
Settings→Connections.
Account vs. Profile Breakdown
Feature |
Scope |
Description |
|---|---|---|
Login & Password |
Global Account |
Used to log in to Creator Hub; accesses all associated profiles. |
Security & 2FA |
Global Account |
Two-factor authentication protects the entire account login. |
Payments Suite |
Global Account |
Payout details (PayPal or Lumanu direct deposit) apply globally. |
Social Connections |
Profile-Specific |
Authenticated social handles are isolated to each distinct profile. |
Campaigns & Deliverables |
Profile-Specific |
Contracts, brief requirements, and draft approvals belong to the invited profile. |
Brand Messages |
Profile-Specific |
Separate messaging threads ensure conversations stay organized by identity. |
Delivery Address |
Profile-Specific |
Custom shipping addresses can be set per profile for product seeding. |
Frequently Asked Questions (FAQs)
If I manage multiple talent profiles, do payouts go to separate bank accounts?
Payout methods configured through the Payments Suite (via Lumanu or PayPal) are attached to the overarching User Account. If individual talent clients require direct payouts to separate banking accounts, each creator should maintain their own independent Creator Hub account and invite managers as collaborators.
Can brands see all of my other connected profiles?
No. Brands only have visibility into the specific profile that accepted their campaign proposal or connected to their campaign. Brands cannot see other profiles, social channels, or contracts associated with your account.
How do I delete a secondary profile without deleting my main account?
Switch into the secondary profile you want to remove.
Navigate to Settings → Profile Settings.
Scroll down and click Delete Profile.
Confirm deletion.
(This removes the specific profile and unlinks its connected social accounts, while leaving your main user login and remaining profiles active.)
Was this article helpful?
