Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Influencer Marketing: How can creators create TikTok Branded Content using TikTok One
Table of Contents
As a badged TikTok Marketing Partner, Sprout Social Influencer Marketing has exclusive access to the TikTok One API. This ensures that your creators' TikTok posts and influencer marketing campaigns are always officially branded.
How does it work?
Give your creators a unique URL called "TikTok Invite Link" to upload up to 10 videos in a dedicated experience created by the TikTok team.
Prior to May 2023, ad account authentication was required to use the TikTok Creator Marketplace (now TikTok One) integration. This is no longer needed. You can add TikTok creators to your Campaign and begin outreach immediately.
TikTok Invite Links
Within your Campaign, select the creator you want to work with and send a message with the Invite Link.
Influencers in a Campaign get an invite link that only they can use. Clicking this link won't work if the creator is logged in to a TikTok account that's different from the one that the Invite Link was generated for.
If you have planned TikTok drafts, we suggest sending the link right after you hire a creator. Invite Links also work for creators who are not yet part of the Creator Marketplace.
We strongly advise against including any giveaways, log-in rewards, or similar content in branded posts as this goes against TikTok’s fraud and scam policies. Publishing such content could result in a permanent ban for a creator’s account.
Once you send the link to the creator, they have to click the Invite Link and follow the steps outlined by TikTok. Creators will be redirected to the TikTok app to:
- Approve the terms and conditions of using TikTok Creator Marketplace
- Upload their video
At this point, the branded content toggle will automatically turn on in the creator’s app.
Adding more posts within the same Campaign
Once you’ve established a partnership with a creator, adding more posts to the campaign will follow different steps.
If the piece of content already exists, the creator has to:
- Navigate to the piece of content.
- Click the three dots icon in the bottom right corner and click Ad settings.
- Enable Disclose post content and choose Branded content.
- Click Select in the Brand partnership section.
- Choose the appropriate partnership and click Link campaign.
If the piece of content doesn't exist yet, the creator has to:
- Create the piece of content as they normally would.
- Navigate to Content disclosure and ads.
- Enable Disclose post content and choose Branded content.
- Click Select in the Brand partnership section.
- Choose the appropriate partnership and click Link campaign.
- Confirm changes and publish.
Sending Invite Links to multiple creators
For Campaigns with a large number of TikTok creators, you can send Invite Links for everyone all at once.
- Navigate to the Campaign.
- Select which creators you want to message and click the email icon > Send Outreach.
- Click Templates to open the dropdown menu and click the TTCM Invite Link to send the Invite link for creators’ future content.
- Click Send.
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