Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Influencer Marketing: Estimated Views
Table of Contents
For posts that can’t pull in actual views, Sprout Social Influencer Marketing calculates an estimated views. These benchmarks are customizable, with the default benchmarks based on a dataset of historical, actual views data.
The default estimated views benchmarks are calculated in your settings using the following percentages:
You can also edit these benchmarks as needed.
To edit these benchmarks:
- Navigate to your user icon in the bottom left and click Organization Settings > Organization Settings > Metrics > Estimated Views
- Hover over a cell and click the pencil icon to edit that cell’s value.
- Additionally, you can click the gear icon to edit the Estimated Views tiers.
FAQs
Why do some posts show Estimated Views while others show Actual Views?
The platform prioritizes Actual Views pulled directly from the social network API once the creator connects their profiles to Influencer Marketing.
Estimated Views are only used as a fallback when the social platform either does not provide a view metric for that post type or if the creator has not granted the necessary connection permissions to pull that specific metric.
Can I turn off the use of Estimated Metrics?
No. Estimated Views are a core part of the Influencer Marketing platform's data engine, ensuring complete campaign performance measurement. You can, however, adjust the benchmark percentages in Organization Settings > Metrics > Estimated Views to a lower or higher value to better reflect your specific campaign needs.
Does changing the benchmark tiers update past campaign reports?
Yes. Adjustments made to the Estimated Views/Impressions tiers and percentages in Organization Settings are applied retroactively to all existing posts and campaign reports that rely on these benchmark metrics. This ensures all historical data aligns with your current performance standards.
Related Articles
- Influencer Marketing: Meta Instagram Reel Views & Deprecating Impressions
- Influencer Marketing Creators: Troubleshooting your Instagram account
- Influencer Marketing: How do I create a new Custom Report?
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