Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Influencer Marketing: How do I activate and use Affiliate Marketing?
Table of Contents
Affiliate marketing is a type of marketing where affiliates earn a commission by promoting a product or service for a brand, retailer, or advertiser. The affiliate is only paid out when they generate a result, such as driving traffic to a website or referring a customer, for their affiliate partner.
Sprout’s partnership with TUNE lets you track online store conversions, including metrics like the number of conversions, revenue generated and link clicks. In Influencer Marketing, you can create affiliate orders with percent commission and hire creators to promote your product or brand with a unique tracking link tied to your campaign. You can also use TUNE to track conversions from activities without an affiliate link by following the steps outlined in this article.
Create an offer
Once TUNE is enabled in Influencer Marketing and postback URL tracking is set up on your store's website, you can set up an offer.
1. Open a campaign and click Settings. Click the Creator Flow tab and toggle Affiliate Link to ON. On the right-hand panel, click Configure next to Affiliate Link.
2. A pop up window appears where you can configure the terms of your creator partnership.
If this is the first time you’re setting up affiliate links in Influencer Marketing, you’ll need to configure your offer in the Campaign Settings to proceed.
When you click Campaign Settings, you can adjust the following settings:
- Offer Name - The name as it appears to the creator.
- Target URL - The website where the generated tracking links lead.
- Commission Percentage - The percentage of the converted sales shared with the creator.
- Conversion Cap - Maximum number of conversions to be shared with the creator.
- Payout Cap - Maximum payout given to the creator from these conversions.
- Expiration Date - A mandatory field specifying when an offer expires.
3. Append ?transaction_id={transaction_id} to your website’s link.
- To attribute a conversion to a creator, the target URL must accept the transaction ID.
4. Click Save.
Generate tracking links
Once an offer is created, tracking links are automatically generated for all creators within a campaign.
Tracking links share the same configuration as the offer at the campaign level. There is no way to adjust this on the creator level. Once generated, these links are ready to use immediately and can be shared directly with creators as a part of a proposal or in a message.
Tracking affiliate performance
In the Campaign Summary tab, you’ll find affiliate marketing metrics like the number of conversions, total revenue generated and the number of link clicks broken out on the creator and campaign level.
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