Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
Table of Contents
You can boost your Instagram posts directly inside of the Influencer Marketing Partnership Ad workflow.
Before boosting, you must have Partnership Ads permissions requested and approved by the creator. Check out this article to learn more.
Requirements to boost ads
There are a couple of requirements you need to meet before creating Partnership Ads:
You need to connect your Instagram Account.
You need to connect your Meta Ads Account.
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The two accounts you have connected have to be paired together. Follow these steps:
Ensure the Instagram Account you are using is a Professional Account (either a Business Account or a Creator Account).
Go to your Facebook Business Manager settings.
Navigate to Accounts > Instagram accounts and link your Instagram account.
A valid payment method has to be added to your Facebook Ad Account.
At least one Audience has to be created in your Ads Manager.
You can test your setup by going to Instagram, selecting a post, and clicking on “Boost Post”. If you see a boosting modal, everything should be working fine.
Boosting a post within a campaign
To boost a post within a campaign:
- Navigate to the Campaign and click the Summary tab.
- Scroll to the Posts section and click the post you want to boost.
- Click Create Partnership Ad.
- Complete the fields of the Partnership Ad popup.
- Click Create.
If you receive any errors when attempting to boost your post, resolve the errors and try again.
Special Ad Categories
If your Brand falls into one of the Special Ad Categories (Housing, Financial Products and Services, Employment, or Social issues, elections or politics), you will need to specify that when creating the Partnership Ad. Additionally, you will have to specify the Country for which the Ad will be displayed, as presented in the screenshot below.
What’s more, according to Meta’s guidelines, Brands that fall into one of the Special Ad Categories are unable to use Advantage+ Audiences. Please navigate to your Meta Ads Manager and create a non-advantage+ Audience to create a Partnership Ad.
FAQs
Why does the Creator's post look the same on their feed after I created a Partnership Ad?
Creator's posts don't change their appearance on the Creator's feed. They only look different when seen by someone as a Partnership Ad, when using Instagram.
Why can't I see my post in the Campaign Summary yet?
After creating a Partnership Ad, Meta needs some time to review it to make sure that it meets their requirements. Because of that, it might take some time before this post appears in your Campaign Summary.
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