Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Influencer Marketing Reimagined: Your Guide to the New Platform
Table of Contents
On August 18, 2024, Sprout Social will transition brand users to our reimagined Influencer Marketing 2.0 platform. This update introduces powerful new AI-driven capabilities designed to help you find, vet, and partner with creators more effectively than ever before.
Your data is safe: All existing campaigns, creator data, and workflows have been preserved. There are no pricing changes, and all integrations will continue to work without any changes from you.
What's changed: The new platform shifts from demographic-heavy filtering to topic-led discovery, reflecting how audiences actually discover content today. Key enhancements include AI-powered search, Brand Fit Score, Brand Safety monitoring, and a streamlined interface that surfaces the most important information at a glance.
You now have access to more sophisticated tools for creator discovery and vetting, while maintaining all your existing data and campaigns. The platform is designed to make your influencer marketing workflows faster, more strategic, and better aligned with how social media is operating.
This guide covers what’s new in Influencer Marketing, key feature changes, how to get started with the new interface and FAQs.
When is the transition taking place?
On August 18, 2024, all Sprout Social brand customers will begin the transition from the legacy Influencer Marketing interface to our new reimagined platform. There is no action required on your part, and all your data remains intact.
Why are you making this change?
Social media consumption has fundamentally shifted. Audiences now spend more time discovering algorithmically surfaced content than engaging with accounts they already follow. This evolution means successful influencer marketing must focus on finding creators who produce authentic, brand-relevant content, not just those with specific demographic profiles.
Our platform updates reflect this industry transformation, giving you tools that align with how social media actually works today while maintaining the comprehensive data and functionality you rely on.
For additional support contact our Customer Support Team via in-app chat or at influencersupport@sproutsocial.com.
Learning resources
- Sprout Academy: Introduction to Influencer Marketing & Building a winning strategy
- Sprout Blog: Brick by brick: Adapting influencer strategy for the era of algorithmic discovery & A step-by-step guide to the influencer vetting process
- Case Study: How Care to Beauty Mastered Global Reach with Sprout Social Influencer Marketing
- Video: Transforming Authenticity into ROI
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