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What's No Longer Available (And What Replaced It)

Table of Contents

Authentic Follower Analysis (AFA):

  • Why removed: Third-party estimations weren't always accurate and could unfairly impact creators
  • What to use instead: Brand Fit Score, engagement analytics, and content quality assessment provide better indicators of creator value

Detailed Demographic Filtering:

  • Why changed: Social platforms don't consistently provide this data; algorithmic content discovery makes topic alignment more valuable than audience demographics
  • What to use instead: Topic-based search with basic demographic filters applied after initial results

Category-Based Search:

  • Why removed: Too broad and often missed relevant creators who didn't fit traditional categories
  • What to use instead: Specific topic searches that capture nuanced content themes

Audience Race/Ethnicity Filters:

  • Why removed: Data accuracy concerns and platform API limitations

What to use instead: Topic-based search to find creators authentically engaged with relevant communities and conversations

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