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Brand Fit Score in Creator List

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Creator vetting just got faster. You can now view, sort and filter by Brand Fit Scores directly within your Creator Lists to identify the best talent at a glance.

Key Benefits:

  • Compare Side-by-Side: Add multiple score columns to evaluate creators against different audiences in one view.
  • Filter with Precision: Set score thresholds (e.g., 75+) and sort lists to instantly surface top-tier partners.
  • Drive Confident, Transparent Decisions: Access the "why" behind every score with full context on how a creator’s content maps to the audience interests you’ve configured for each of your Workspace Brand Fit Scores.

How to Start:

  1. Navigate to any Creator List
  2. Add in a Brand Fit Score column by tapping the gear icon, selecting “Add Column” and scrolling down to Brand Fit Score.

  1. Select the audience you’d like to add a column for.
  2. You can then sort by Brand Fit Score by toggling the arrow at the top of the column to sort ascending or descending.
  3. To remove creators with low Brand Fit Scores, tap Filter, scroll down to Brand Fit Score and select the audience associated with the column you just added.
  4. Apply minimum or maximum Brand Fit Score thresholds to trim your list.

  1. Like on Profile, you can click the Brand Fit Score percentage to dig deeper into the topics a creator talks about that aligned them to that particular Brand Fit Score

Note: For new lists, scores may take a moment to calculate. Columns must currently be added manually.

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