Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
YouTube Creator Partnerships API Integration Overview
Table of Contents
Sprout Social is excited to announce that we are one of the exclusive launch partners for the new YouTube Creator Partnerships API, enabling deeper insights into your creator campaigns. This integration will help you make smarter hiring decisions and drive better business outcomes from your creator marketing efforts.
To get the most out of the Creator Partnerships integration, you’ll need to create “Brand Deals” with your creator partners. When you create a Brand Deal and a creator associates their campaign post to that deal by appending the campaign code, you receive access to more post data points, like audience demographics of post and engaged views (more info in metrics overview). Here’s how to get started!
How to Use YouTube Creator Partnerships API Integration in Campaigns
Navigate to the Creators tab within a Campaign:
Clicking a creator’s name will bring up the Creator View screen. From here, click on the “Connections” component and then “Create Deal” to generate a Campaign Code.
Once a deal is created with a partner, you can see the details as well as their Campaign Code.
You can copy the Campaign Code and send it to your creator partners. When uploading their post in YouTube Studio, they will:
- Mark the video as Paid Promotion
- Search for your brand in the “Brands” section of the page
- Identify your campaign via the Campaign Code you’ve provided them
- Tap that campaign and continue with their upload.
When these steps are followed, their post becomes linked with your deal and you will then have access to Creator Partnerships post data in Campaign Summary.
For more information on post linking, you can visit the YouTube Help Center.
As creators begin to link their posts with your campaign, you’ll get a clear view of your impact.
Navigate to Campaign Summary:
For posts that are properly linked, you will see a new, “YouTube Metrics” tab. Within this tab, you can view detailed audience demographics of the post, additional metrics, along with “Total,” “Paid” and “Organic” toggles so you can easily compare organic and paid performance (if you boosted your post) to see how each version resonated with your audience.
Creators can link posts after they are live (if they haven’t done so as part of the upload flow) by selecting “Edit Details” within YouTube. This is also outlined in the YouTube Help Center.
Alternatively, you can send a request directly into the creator’s YouTube Studio app.
To do so, ensure your Brand Deal is created in the Connections component of Creator View. In the post pop-up tap “Create a Video Collaboration.” The creator will receive a notification in YouTube Studio.They will click on the notification and agree to the collaboration.
How to Access YouTube Creator Partnership Data on Profiles
Creators who are part of YouTube Creator Partnership will have more data available to you on Profile, inclusive of:
- YouTube audience demographics
- Shopping Interests- includes categories of products a creator’s audience would be interested in buying, such as home & garden products, apparel & accessories, consumer Electronics, etc.
- Watching Preferences- Highlight the topics of videos that a creator’s audience might be interested in watching, such as luxury shoppers, shopping enthusiasts, sports & fitness, etc,
To access this data, navigate to a Profile and select Analytics then “Audience”. Toggle to YouTube and begin vetting your potential partners!
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