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YouTube Creator Partnerships API FAQs

Table of Contents

Q: Why are automatic Video Collaboration requests being sent to Creators?

A: YouTube requires us to report on all YouTube Deals that happen through our platform. Therefore, we will send automatic Video Collaboration requests to Creators with posts in IM Campaigns on behalf of our customers.

Q: How do Creators connect their Videos to Creator Partnerships Campaigns?

A: For now, Creators must use their YouTube Studio Mobile App to connect their Videos to Creator Partnerships Campaigns. When uploading a piece of content, they will mark your video as sponsored. They will be prompted to search for your brand. Your brand and all of your brand’s campaigns will appear on the screen along with campaign codes. They’ll then select the campaign associated with the campaign code you sent them. YouTube is working on making this available in the web version as well.

Q: What setting must Creators enable to give platforms like ours full access to Creator Partnerships capabilities and additional data points?

A: Creators should go into their YouTube Studio, navigate to Settings/Channel/Advanced settings, and enable Channel insights sharing (the Creator Partnerships toggle).

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