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Search Improvements Overview

Table of Contents

Overview

Easily find creators by name, @handle, or topic with an improved, intuitive search. We've made it easier than ever to get high-quality, relevant results with a cleaner view, better intent detection, and new precision filters.

What’s new?

Simplified layout of results 

The search results layout has been cleaned up, and we've removed the distinction between Creators and Items for a smoother experience. Now, simply pressing Enter after typing your search query will take you directly to the expanded search view. We also made the "All search results" link easier to find by highlighting it and moving it to the top.

 

Before:Now:

 

Search by Topic or Name 

Items tabs have been removed and replaced with Topic/Name search options.

Before:


Now:

Smart intent detection

Smart Search: When you type a @handle or creator name, the system instantly directs you to Name Search to find that profile. If you're exploring, it defaults to Topic Search.

Simplified Experience: We've streamlined the search dropdown and removed unnecessary steps to reduce noise. Now, whether you're researching a topic or looking for a specific profile, you'll get to the right results faster with fewer misdirected searches.

 

Keyword Search is now part of the Topic Search

This decision-making is fully automated - the system optimizes it in real time.Our improved search now smartly combines the power of keyword-based and topic-based matching to give you the most relevant results every time. You don't have to change how you search—the system figures out the best approach automatically in real time.

For example:

  • If you search for something specific like “tesla model 3,” you'll get precise, keyword-matched results.
  • If you search for a broader term like “electric cars,” the system will return topic-based results to show you a wider, more diverse range of relevant content.

This intelligent decision-making is completely automated, ensuring the best possible search experience.

New Advanced Filters

We've added a set of powerful new filters to help you find exactly what you're looking for with more precision and control. Now you can:

  • Filter by Exact Keyword Match: Search for creators based on whether they used or didn't use a specific keyword or phrase in their content. You can even limit this search to just the creator's bio.
  • Filter by Exact Engagement Rate: Apply a strict minimum performance threshold to your results.
  • Filter by Exact Growth Rate: Discover the fastest-growing creators by setting specific percentage thresholds.

You can access these new tools in the “Advanced Filters” section, located at the bottom of all search filters.

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