Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Instagram Creator Marketplace
Table of Contents
What is Instagram Creator Marketplace?
Instagram Creator Marketplace helps creators connect with brands and partner on branded content and partnership ads. When you connect your Instagram account in Sprout Social Influencer Marketing, you'll access enriched creator profiles with verified attributes (including Creator Marketplace status, age, gender, and portfolio) so that you can assess Instagram creators with confidence.
Why should I utilize the Instagram Creator Marketplace integration?
- See which creators are verified and partnership-ready
- Creator Marketplace badges indicate creators who have opted into brand collaborations on Instagram, helping you prioritize outreach to those actively seeking partnerships.
- Access verified creator attributes
- View verified age, gender, and portfolio details directly on creator profiles, which is data you can't get from public profiles alone
- Discover creators across platforms
- Access verified Instagram creator attributes within our unified discovery workflow, giving you trusted insights to build comprehensive influencer programs without switching tools.
- Identify the right fit faster
- Verified attributes and portfolio data helps you quickly assess whether a creator aligns with your campaign targeting and brand needs before outreach.
How do I enable the Instagram Creator Marketplace integration in the Sprout Social Influencer Marketing platform?
To access Instagram Creator Marketplace data, you need to connect your Instagram account:
- Navigate to your User icon within your Influencer Marketing account.
- Select ‘Social Accounts’.
- Click on Instagram from the list of available networks.
- You will be prompted to either add an account or onboard your existing account with Creator Marketplace.
- Once connected, Creator Marketplace data will automatically appear on eligible creator profiles
How do I onboard Instagram's Creator Marketplace?
In order to onboard to creator marketplace, as a brand, you must meet the following eligibility criteria:
- Brands must have a verified business portfolio (learn more about creating and verifying a business portfolio).
- Have an Instagram account linked to a Facebook page that meets eligibility requirements for partnership ads and branded content on Instagram and Facebook.
If the above criteria are met, then you can onboard to creator marketplace as a brand:
- Go to Meta Business Suite and click on the Creator Marketplace tab. Then click Get Started. If it’s your first time accessing creator marketplace, you’ll have to agree to Meta’s terms.
- You may need to first verify your business before onboarding, which can be done by clicking Verify your business.
- Click Agree.
FAQs
Do I need a Meta Ad Account to access Creator Marketplace data?
No. You only need to connect your Instagram account. Meta Ad Accounts are only required for running Partnership Ads.
Which creators will show Creator Marketplace data?
Only creators who have opted into Instagram's Creator Marketplace will display verified attributes like age, gender, and portfolio.
Can I see this data for creators on other platforms?
Creator Marketplace data is only available for Instagram creators. Creators on TikTok and YouTube will not have this verified data.
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