Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Brand Fit Score | Sprout Bites
Table of Contents
In this Sprout Bites video, you will learn how to use Brand Fit Score in Sprout Social's influencer marketing platform to take the guesswork out of creator vetting. You will see how to build custom personas in your workspace settings using AI-assisted audience interests and location filters, how to rank creator lists by Brand Fit Score, and how to use the detailed score breakdown to quickly assess whether a creator aligns with your brand or campaign goals.
View Video Transcript
Hey, this is Katherine here and I'm going to walk you through Brand Fit Score in our influencer marketing platform. Brand Fit Score gives you a way to put a quantitative number on something that has typically been a bit of a vibe check. With a Brand Fit Score, you have the ability to customize personas either based on who the brand wants to work with, the campaign goals, or something different. You build them out in your workspace settings. The first thing that you do is define your audience and their interests. In this case, we are working with a pet brand that is launching a new harness and we want to find creators that are the ultimate pet lovers with an active lifestyle with their pet. I'll give an AI prompt and say we're looking for pet lovers who spend time outdoors with their dogs. I'll hit save. It's going to generate some audience interests that I can then come through and edit and add to. So I can add pet care, hit save, and then I can also define the audience location. If it's important that they're in a specific city or country, I can drop that in and save and finish. Now, we want to make sure that the personas we need for our current vetting workflow are toggled on. When we go into a creator list or an individual creator profile, these are running in the background. I've actually ranked this creator list by Brand Fit Score — these are our adventurous pet parents. When I click open a profile, the Brand Fit Score is right front and center. I have this great quantitative number that gives me confidence at a glance of whether this creator is a match or not. And if you want to dive deeper, you can pop it open and see specifically where Justin is a match and what things are missing from the profile. I encourage you to try this out and create a couple of Brand Fit Scores. You don't have to be an expert — that's why we have AI there to help guide you through those audience interests. Once they're toggled on, you can test them out in your vetting process and even pull them into your one-sheeters when you go to pitch a list of creators.
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