Brand Safety Tools | Sprout Bites

Hi, this is Katherine here and I'm going to walk you through Brand Safety in our influencer marketing platform. Brand Safety is a way for you and your team to create custom filters or flags around specific topics that you want to avoid. The power of Brand Safety is that you can create filters around a topic like politics, alcohol, or even a competitor set, and then leverage that to reduce hours of manual work into a single streamlined vetting metric. The way that you create a Brand Safety filter is to go into the settings at the workspace level. You can create a new Brand Safety rule from scratch, and this is what that looks like. For this use case, we're working with a pet brand and we want to steer clear of creators that have worked with one of our competitors in the past. I've built this out with a mix of handles, keywords, and hashtags, and then I've toggled it on. That means this is running in the background alongside our other Brand Safety flags around alcohol, gambling, and politics. Now when I go to vet creators, Brand Safety is front and center. I can see it in this creator list, and I might even go through and weed out creators that have hit a lot of these flags so I can focus my deeper vetting on creators with a higher likelihood of making it through the process. When you pop open a creator, the Brand Safety report is right at the top of the vetting experience. We can pop it open and see all of the content that hit those flags, bucketed by the filter they hit and mapped out over time. So we can see that the last time this creator worked with a competitor was a year ago — we might be okay with that. If we want to see the exact post, I can click in and see this mention of Petco. The beauty here is that you are saving time, choosing creators with more confidence, and reducing brand risk. We encourage you to create a filter or two and try this out on your next campaign.