Customize Metrics and Earned Media Value (EMV) | Sprout Bites

Hi, this is Katherine and I am going to walk you through custom metrics and EMV in our influencer marketing platform. At its core, being able to customize how you define a metric or calculate EMV based on your company-specific measurements is going to allow you to speak the same language as your stakeholders. If you are an agency working with clients, you can define engagement rate the same way your clients prefer. And if you are working in-house at a brand, you can make sure that you are measuring things the way your key stakeholders across teams prefer to see them measured. It gives you that one common language. The way that we define metrics is in your settings at the workspace level, where you will see four options. Engagement rate is one of the most common use cases — instead of defining it over views, a brand or team may prefer to define it over reach or over followers. You can come in and adjust that, go through each of the different platforms, make those same adjustments, and save. This now operates at the workspace level, so when you see these metrics while vetting creators or in a campaign, it will show you this definition. The same applies to Earned Media Value. EMV is a great way to assign a dollar amount to the impressions and engagements happening on your campaign outside of conversions. If you're working with a communications, PR, or paid social team, they can provide current CPMs or cost-per metrics that can be built in here to give you a fully customized EMV for your specific brand or client. If you don't have that built out specifically, no worries — we default to an industry standard called the Eisenberg methodology, which will be preloaded into your account. You can set these at the workspace level, and you can also go into a campaign and define metrics at the campaign level. You will have those same toggles across those metrics, and your output is a report aligned with how the team is defining those key KPIs — giving you that shared language and delivering a report that tells a complete story of the impact you've had with your campaign.