Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Influencer Marketing Packages
Table of Contents
As of August 2026, Sprout Social Influencer Marketing is now available in three packages — Standard, Professional, and Advanced — so you can choose the level of functionality that fits your program today, and grow into more advanced capabilities as your influencer marketing matures. This page covers what's included in each package, how Workspaces work, and how Brand Safety credits are allocated and topped up. For pricing specific to your organization, refer to your Service Order or reach out to your account team. Customers signed prior to August 2026 can migrate to any of these packages, or stay on their previous pricing and packaging. Going forward, all new functionality will be available only in the new packages, including the Brand Safety Audio/Visual.
Choosing your Influencer Marketing package
Standard is built for teams just getting organized around inbound creator interest — the DMs, mentions, and relationships that come in naturally — and getting their first campaign off the ground.
Professional adds the tools to go find the right creators yourself, with research and topic-led search across our creator database, plus everything included in Standard.
Advanced is built for programs operating at scale, with the configurability, integrations, and reporting an enterprise team needs, plus everything included in Professional.
Feature | Standard | Professional | Advanced |
|---|---|---|---|
Strategy & planning tools | ✓ | ✓ | ✓ |
Your creators | ✓ | ✓ | ✓ |
Recruit pages | ✓ | ✓ | ✓ |
Creator lists & vetting | ✓ | ✓ | ✓ |
Campaign management & campaign reporting | ✓ | ✓ | ✓ |
Partnership ads | ✓ | ✓ | ✓ |
Payments (requires separate contract) | ✓ | ✓ | ✓ |
Market & competitive reporting |
| ✓ | ✓ |
Topic-led creator search |
| ✓ | ✓ |
Multi-modal Brand Safety | Included credits | Included credits | Included credits |
eCommerce integration (Shopify) |
| ✓ | ✓ |
Affiliate campaigns (TUNE) |
| ✓ | ✓ |
Custom reporting |
|
| ✓ |
One-sheet builder |
|
| ✓ |
API access |
|
| ✓ |
Dedicated Success Manager |
|
| ✓ |
Packages can't be mixed and matched — each includes the full set of features listed above for that tier.
Workspaces
Workspaces let you organize your campaigns, creators, and data into discrete units — useful if you manage multiple brands, regions, or, for agencies, multiple clients. Every user in a Workspace gets their own login, and there's no limit on the number of users you can add.
Each package includes a base level of active Workspaces, with additional capacity available as your needs grow:
Workspace Add-On | Total Workspaces Active | Cost/Availability |
|---|---|---|
Base | 0–5 total Workspaces | Included with every package |
Small | 6–10 total Workspaces | Available as an add-on |
Medium | 11–25 total Workspaces | Available as an add-on |
Large | 26–50 total Workspaces | Available as an add-on |
Custom | 51+ total Workspaces | Custom — contact your account team |
Brand Safety credits
Our multi-modal Brand Safety tool analyzes the images and video in a creator's content, not just text, so you can vet creators for brand risk before you commit to a partnership. Choose the level of analysis that fits each creator: a Text-Only review, a One-Year report that looks back across the last year of content, or a Deep Dive that reviews a creator's full content history.
Every package includes a monthly allocation of IM credits:
Included with Influencer Marketing Package | Monthly credits | Roughly covers |
|---|---|---|
Standard | 500 | 20 One-Year reports, or 5 Deep Dive reports |
Professional | 1,250 | 50 One-Year reports, or 12 Deep Dive reports |
Advanced | 5,000 | 200 One-Year reports, or 50 Deep Dive reports |
IM Credits reset each month and don't roll over, so plan your usage around your billing cycle. If you need more in a given month, you can top up with additional credit packs, available directly in the product:
Add-On IM Credits | Additional credits (one-time purchase) | Cost/Availability |
|---|---|---|
Small | 500 | Available for purchase in the Product |
Medium | 5,000 | Available for purchase in the Product |
Large | 20,000 | Available for purchase in the Product |
Questions?
Your account manager or Customer Success Manager can walk you through which package is the best fit and provide exact pricing for your Workspace and Brand Safety credit needs, all of which will be reflected in your Service Order.
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