Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Brand Safety 2.0 FAQ
Table of Contents
Brand Safety Feature: Data Categories FAQ
This FAQ is provided for informational purposes only to help you understand the types of data that are subject to additional restrictions when using the Brand Safety Feature. It does not constitute legal advice. You are responsible for ensuring that your use of the Brand Safety Feature complies with applicable law, including applicable data protection and AI laws. If you have questions about your obligations, please consult your own legal counsel.
Which laws might apply to my use of the Brand Safety Feature?
Certain laws impose additional requirements (and in some cases prohibitions) on the kinds of analysis the Brand Safety Feature can perform. The most significant are the EU General Data Protection Regulation (GDPR), the UK GDPR, and the EU AI Act. Other jurisdictions have or are adopting similar laws.
Whether these laws apply to a particular analysis depends on factors including your location and the location of the creators whose content you analyze. For example, the GDPR and EU AI Act can apply where you are established in the EU or UK, or where the creators you analyze are located in the EU or UK, even if your business is based elsewhere. You are responsible for determining whether these laws apply to your use of the feature. The restrictions described below apply whenever such a law applies to your processing.
What are special categories of personal data?
Under the GDPR and UK GDPR, certain types of personal data receive additional legal protection because of their sensitive nature. These are referred to as "special categories" of personal data and include data that reveals or could be used to infer:
- Political opinions (e.g., support for a political party, candidate, or movement)
- Religious or philosophical beliefs (e.g., religious affiliation, atheism, or spiritual practices)
- Racial or ethnic origin
- Trade union membership
- Health information (e.g., medical conditions, treatments, disabilities)
- Sex life or sexual orientation (e.g., LGBTQ+ identity)
- Genetic or biometric data used to identify a person
Where these laws apply, processing special category data requires a specific legal justification beyond the standard requirements for other personal data. These justifications are limited and strictly interpreted, and general "legitimate interests" is not sufficient.
What is criminal offense data?
Data relating to criminal convictions, offenses, or alleged criminal activity also receives additional legal protection. Depending on the jurisdiction, processing this type of data may require specific legal authorization under national law.
What about emotions?
Separately from the privacy laws above, the EU AI Act restricts AI systems that infer a person's emotions or intentions from their appearance, voice, or behavior, particularly in contexts related to work, hiring, or the selection of people for opportunities. Where the EU AI Act (or an equivalent law) applies to your use of the feature, and because evaluating creators for brand partnerships can fall within this scope, inferring a creator's emotional state may be prohibited outright, with no "legal basis" available to make it permissible. In those circumstances, you should not use the Brand Safety Feature to infer creators' emotions or intentions. Where no such law applies to your processing, this restriction does not apply.
Why does this matter for the Brand Safety Feature?
When you define a Safety Category and the Brand Safety Feature analyzes creator content against it, the resulting output is personal data about the creator. If the Safety Category you define is designed to identify, or could reasonably be used to infer, any of the characteristics listed above, the output may constitute special category data or criminal offense data, even if:
- That was not your intention
- The inference may not be accurate
- The creator posted the content publicly
What kinds of Safety Categories could create this risk?
Where a law described above applies, the following categories are restricted under the Brand Safety Feature Addendum. For special category and criminal offense data, you may only proceed if you have established a valid legal basis for the processing. For emotion or intent analysis, where a law such as the EU AI Act applies, the processing may be prohibited outright and you should not proceed; no legal basis is available to permit it.:
| Category type | Why it's restricted |
| Political figures or movements | Special category data (GDPR) |
| Religious content | |
| Sexual orientation or gender identity | |
| Race, ethnicity, or national origin | |
| Health conditions | |
| Trade union activity | |
| Criminal activity | Criminal offense data (GDPR Art. 10) |
| Emotional state or mood | Emotion inference (EU AI Act) |
What kinds of Safety Categories are generally lower-risk?
Categories focused on content characteristics rather than personal characteristics of the creator are generally lower-risk. Examples include:
- Competitor brand mentions and paid partnerships
- Explicit or graphic violence
- Profanity or explicit language
- Unsafe behaviors (e.g., dangerous driving, unsafe product use)
- Regulatory compliance topics (e.g., unsubstantiated health claims, missing advertising disclosures)
- Brand-specific product or messaging conflicts
What should I do if I'm unsure whether a category is permitted?
If you are unsure whether a Safety Category could result in the processing of special category data, criminal offense data, or a restricted emotional inference, we recommend consulting your own legal or compliance team before enabling it. As set out in the Brand Safety Feature Addendum, you are responsible for determining whether these laws apply to your use of the feature and for ensuring that each Safety Category you enable or define complies with applicable law.
Sprout Social reserves the right to review, modify, disable, or remove any Safety Category that it reasonably determines creates legal, regulatory, or reputational risk.
Where can I learn more?
- Brand Safety Feature Addendum
- Sprout Social Data Processing Addendum
- Sprout Social Influencer Marketing Product Terms
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