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Creator Interest via Instagram DM FAQ

Table of Contents

Why is a creator's DM conversation missing from my Instagram DMs list in Creator Lists?

Check in order: the Instagram account is connected in Social Accounts and available to your workspace; Instagram DMs are enabled for that account; the conversation wasn't excluded; the DM Account filter isn't narrowing the view to a different account.

Which Instagram accounts does the Creator Interest via Instagram DMs list read conversations from?

All Instagram accounts connected in Social Accounts and available to the current workspace. The DM Account filter (which defaults to the workspace brand) controls what you see at any given time.

Can I start a new DM conversation with a creator who has never messaged my brand from the Instagram DMs list?

No. The Instagram DMs list shows existing conversations only and allows you to respond within those threads. To initiate new contact with a creator, use campaign email outreach.

Why does the same creator appear in two rows in my Instagram DMs list?

This is by design. Each row represents one conversation per DM account. If you have multiple connected Instagram accounts and the same creator has messaged two of them, they will appear as separate rows — one for each account's conversation thread.

Does my reply from Sprout Influencer Marketing look different to the creator on Instagram?

No. The reply appears as a regular Instagram Direct Message, sent from the account you selected in "Replying from." The creator cannot tell whether you replied from Sprout or from the Instagram app.

What data does the AI Summary column use to generate its description, and is customer data used to train AI models?

AI Summary uses the conversation thread (who initiated, recency, full thread where available), the creator's profile information (content category, bio, location, audience size, engagement rate), and your brand profile as a relevance lens. 

Does the AI Summary column in the Instagram DMs list consume Influencer Marketing Credits?

No. AI Summary is free to use on all new Influencer Marketing plans. It does not deduct from your monthly credit allocation.

Is Creator Interest via Instagram DMs available on legacy Influencer Marketing pricing packages?

No. This feature is only available on the new Influencer Marketing pricing plans (Standard, Professional, and Advanced) launched August 3, 2026. Customers on legacy packages will need to migrate to a new plan to access it. Contact your account team to discuss migration options.

Can I sort or filter by the Relationship Status column in the Instagram DMs list?

Not currently. 

Does the Instagram DMs list in Creator Lists support DMs from TikTok, LinkedIn, or other social platforms?

No. This feature supports Instagram DMs only.

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