Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Report Templates
Table of Contents
The Influencer Marketing Team has created templates to help you get started and optimize your influencer strategy. Before getting started, reference the chart below to match your business objective to the appropriate report template.
| Report Template | Purpose | Business Example |
| Brand Mentions | Broad competitive benchmarking across all creator mentions | Comparing overall share of voice against brands or rivals |
| Product Line | Competitor tracking filtered by specific products, services, or offerings keywords | Benchmarking a specific offering like "Family Cruises" or "Chocolate" |
| Single Topic | Aggregating multiple keywords into one unified dataset | Getting quick macro trends across "Soda," "Juice," and "Sparkling Water" |
| Industry Topic | Categorizing keywords into separate groups for side-by-side comparison | Measuring performance differences between "Soda" vs. "Sparkling Water" |
| Creator Discovery | Finding new niche creators based on caption keywords or AI context | Sourcing local creators who posted about an upcoming event |
| Profile Group Analysis | Side-by-side performance evaluation of pre-selected profiles | Vetting a shortlist of candidate influencers before launching a campaign |
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To create a new report from the Report Template library, go to Reports > New Report or open an existing report from this menu.
Competitor Reports
There are two competitor-focused reports available in the platform:
Brand Mentions Report
This report shows everything creators have posted for you and your competitors whenever a brand is mentioned.
This report is best used when you and your competitors share the same market and offer similar products or services. It helps you understand your influencer strategy compared to theirs.
Examples:
- Comparing different cruise lines’ overall influencer strategy
- Nestlé and Hershey’s, since they are in the same market and sell similar products
Product Line Report
This report is similar to Brand Mentions but includes an additional keyword layer.
It shows:
- All times creators posted about you and your competitors, and
- Times creators posted about specific products or services using keywords
This is useful when you and your competitors share a market, but some offerings differ.
Examples:
- Comparing cruise lines overall, while specifically analyzing “Family Cruise” trends
- Nestlé and Hershey’s when focusing specifically on “Chocolate” as the competitive product
Key Insights from Competitor & Product Line Reports
- Identify top-performing influencer categories
- Create benchmarks by platform, content type, and creators
- Compare share of voice against competitors
- Visually identify best-performing content
Keyword Reports
(Single Topic & Industry Topic Reports)
These reports allow you to uncover social insights using keywords, hashtags, phrases, and mentions.
Single Topic Report
Allows you to generate one strong report containing all keywords in a single dataset.
This is an easy setup that delivers quick, high-impact insights.
Example:
In the beverage industry, you could create a single topic report that looks for:
- “Soda”
- “Sparkling water”
- “Juice”
This would generate one combined report with results across all three beverage types.
Industry Topic Report
This is a multi-topic report that splits keywords into separate groups, allowing you to measure the impact of each group across social platforms.
Example:
Using the beverage industry again:
- Group 1: “Soda”
- Group 2: “Sparkling water”
- Group 3: “Juice”
The tool searches the same keywords as before but breaks them out into groups to measure performance separately.
Key Insights from Keyword Reports
- Identify what brands are being mentioned alongside your keywords
- Find top-performing influencers
- Understand audience demographics
- Analyze volume and engagement across platforms
Creator Discovery Report
This report helps you find highly specific creators based on what they’ve posted in their captions.
You can refine results using filters such as:
- Age
- Gender
- Location
- Audience demographics
- Platform and content type
Example:
This report is best used when you need creators to have mentioned a specific product, service, event, or keyword.
For example:
- You are attending an event and want to find creators who have posted about that event so you can invite them to your booth.
- You want lifestyle creators who post Reels, have a specific audience location or age range, and are active on a certain platform.
💡 Tip on using Search:
If you don’t have a very specific keyword, you can describe the type of creator you’re looking for using our Search function instead. This will use AI to analyze post context (not just keywords) and surface creators that align with your search.
Key Insights
- Find very niche creators
- Identify top-performing content
- Understand influencer locations and audience demographics
Profile Group Analysis Report
This report helps you analyze and compare creator profiles side by side.
Example:
You’ve previously identified creators and want to determine who is the best fit for an upcoming campaign. You can:
- Add a creator list, or
- Manually enter creator profiles
The report highlights performance and content metrics side by side, giving you a holistic view of each creator’s analytics to support better campaign decisions.
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