Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Influencer Marketing Custom Reports Guide
Table of Contents
Influencer Marketing Reports are designed to help you analyze trends among creators and brands. These reports allow you to uncover social trends such as:
- Whether your brand is being talked about more on a specific platform
- The volume of influencer content being posted for your competitors
Reports tap into social media insights, industry trends, top-performing content, volume by platform, and multiple data sources. This helps you analyze industry trends, social content, and profile data to create a data-powered influencer marketing strategy that resonates with your target market.
*Please note that Custom Reports are available in legacy plans and the new advanced plan.
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Understanding Reporting Structure
You have access to unlimited reports. Many common use cases and reporting results can be achieved using our built-in Report Templates, but if you need to build a custom report (for example, to analyze a competitor's social media posts), follow the steps below.
1. Name Your Report
This helps keep reports organized, especially if your team is frequently generating new versions.
2. Date Range
You can update the time frame based on when content was posted.
- If you leave the date range open, the report will automatically show the last 90 days of data.
- This is helpful for MoM, YoY, and YTD reporting.
3. Search Structure
This section defines exactly what you want to analyze. You can use one or a mix of the following options:
Keywords
- Search by words, phrases, or hashtags present in captions.
- The report will pull all content that includes those terms in the caption.
Profiles
- Search by what specific profiles have posted.
- You input creator or brand handles, and the report focuses on content generated by those accounts.
Mentions
- Search for creators who have mentioned a specific brand or another creator.
Profiles vs. Mentions (Important Distinction)
| Parameter | What it tracks | Best used for |
| Profiles | Shows what a creator or brand has posted on their own social channels (posts/analytics from that profile) | Auditing your own posting strategy or competitor posting volume |
| Mentions | Shows creators who have posted about a brand or profile (mentions of that profile) | Measuring influencer campaign reach and organic brand buzz |
Example:
For a competitor report, you may want to see:
- What your competitors are posting, or
- What creators are posting for your competitors
If you want to see what your competitors are posting in their social channels, add their handles in the Profiles section.
If you want to see what creators are posting for your competitors, add your competitors' handles in the Mentions section.
4. Location
Filters creators based on the location we have stored for them in the system.
- This is not the location where the content was created.
- We do not have API access to real-time posting location data.
Example:
If you input New York City, you may still see photos taken in Florida if the creator was traveling. The creator’s stored location remains in New York City.
5. Add More Parameters
Enhance your report using available filters such as:
- Platform
- Content type
- Follower count
- Gender
- Audience demographics
💡 Tip: Hover over any filter to see a definition explaining what it measures.
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