Brand Safety Audio + Visual

Overview

Audio + Visual Brand Safety helps you evaluate creator content with more depth than caption-only analysis. Using AI-powered multimodal analysis, it reviews eligible creator content across captions, images, video, and audio-derived transcripts to help you identify potentially sensitive content before or during a campaign.

The feature is designed to support decision-making; it does not replace human judgment. Results should be reviewed in context, and manual overrides are available for any flagged content.

Audio + Visual Brand Safety is available on all new Influencer Marketing pricing plans (Standard, Professional, and Advanced). Each plan includes a monthly allocation of Influencer Marketing Credits used to run Spotlight and Complete reports.

What You Can Do with Brand Safety Audio + Visual

Run a Brand Safety report on a single creator 

Generate a report directly from a Creator Profile to analyze their content against your organization's configured brand safety categories.

Run bulk analysis across a Creator List 

Select multiple creators from a Creator List and generate reports at scale for shortlist review, campaign vetting, or batch evaluation.

Choose your report depth

Select First Pass (caption-only, free), Spotlight (1-year lookback, multimodal), or Complete (10-year lookback, multimodal) depending on your vetting needs and budget.

Review evidence for every flag 

Each flagged item includes supporting context: caption text, video timestamps, and image-level callouts so you know exactly why content was flagged.

Customize your brand safety rules 

Define categories using plain-language descriptions (e.g., "alcohol consumption," "profanity in professional settings," "competitor brand logos"). A set of 14 default categories is included out of the box.

Manually mark content as safe or unsafe 

Override any AI flag. Manual decisions persist across re-runs unless explicitly changed.

Preview reports while analysis is in progress

Content appears in the report as each item is analyzed, so you can start reviewing before the full report finishes.

Track credit usage 

View your remaining credit balance and purchase additional credit packs directly in the product (Org Admins only).

How to Use Brand Safety 2.0

Running a report from a Creator Profile:

Navigate to the Creator Profile you want to analyze.

Click the Analyze button in the Brand Safety section.

Select your report type: First Pass, Spotlight, or Complete.

The report will begin processing. Depending on the creator's content volume, analysis typically takes 1–2 minutes.

Review results as they appear. Each analyzed post is grouped into: Flagged, Safe, Partially Analyzed, or Unable to Analyze.

 

Running bulk analysis from a Creator List:

Open a Creator List.

Select the creators you want to analyze (use checkboxes).

Click Analyze and select the report type.

A separate report is generated for each selected creator. You can track progress from the list view.

Customizing your Brand Safety rules:

Go to Settings → Brand Safety.

Review the 14 default categories, or create new custom categories.

Each category is defined by a plain-language rule describing what content should be flagged (e.g., "Flag content showing recreational drug use, drug paraphernalia, or promoting illegal substances").

You can also use AI-assisted rule generation: describe a topic and the system will suggest appropriate rule language.