Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
2025 Release notes
Table of Contents
Sprout Social's release notes are a great way to keep up-to-date and make the most out of new feature functionality released in the Sprout platform.
Get a breakdown of new features and updates below. Each section gives you a quick sneak peek of the update and what it can bring to your social team.
Releases this year
- December 22 - YouTube Creator Partnerships API
- December 18 - Search Improvements
- December 15 - Brand Fit Score in Creator Lists
- December 15 - Custom Email Senders for Creator Outreach
- December 12 - Instagram Reposts, Reel Skip Rate and Meta Ad Profile Visits
- December 8 - Shareable Collaborator Links
- November 3 - Influencer Marketing Snapchat demographics
- October 28 - Meta Impressions Deprecation & New Reels Views
- September 9 - Influencer Marketing Add Keywords in bulk
- August 22 - Influencer Marketing Audience Demographics as a list view
- August 5 - Influencer Marketing Facebook Followers support
- July 28 - Influencer Marketing Workspaces
- July 14 - Influencer Marketing Partnership Ads integration
- April 14 - Influencer Marketing release
December 22, 2025
New! Deeper Integration with YouTube Creator Partnerships API
Sprout Social is one of the exclusive launch partners for the new YouTube Creator Partnerships API, giving you deeper insights into creator selection and campaign performance.
What this means for you:
- Better Partner Selection: Unlock deep audience intelligence, including shopping interests and video topic preferences, to ensure you're partnering with creators who truly influence your target customer.
- Exclusive Performance Metrics: Gain visibility into post-level demographics to understand who you've reached. View more video metrics to better understand how well the post performed.
- Visualize Paid vs. Organic: Easily compare boosted performance alongside the creator’s native content
*Profile metrics available only for creators in YouTube Creator Partnerships. Post metrics available for creators who link their post to a YouTube Creator Partnerships campaign.
Make smarter hiring decisions and drive better business outcomes from your creator marketing campaigns! For more details on new metrics available, visit the Metrics Overview tab.
December 18, 2025
Search in Sprout IM just got smarter, faster, and simpler.
We've introduced several improvements to the search experience in Sprout IM! It's now intuitive to find creators from the very first keystroke—whether you're exploring topics or looking up someone by name or @handle. A cleaner dropdown, smarter intent detection, and new precision filters make it easier than ever to get high-quality, relevant results. Learn more here.
December 15, 2025
Brand Fit Score
Creator vetting just got faster. You can now view, sort and filter by Brand Fit Scores directly within your Creator Lists to identify the best talent at a glance.
Key Benefits:
- Compare Side-by-Side: Add multiple score columns to evaluate creators against different audiences in one view.
- Filter with Precision: Set score thresholds (e.g., 75+) and sort lists to instantly surface top-tier partners.
Drive Confident, Transparent Decisions: Access the "why" behind every score with full context on how a creator’s content maps to the audience interests you’ve configured for each of your Workspace Brand Fit Scores.
See overview for more details.
Custom Email Senders
We're excited to introduce Custom Email Senders, a new feature that gives you more flexibility and control over your creator outreach!
Now, you can configure and use branded email addresses—like a shared "creator outreach" alias—instead of just your personal work email.
What does this mean for you?
- Unified Brand Presence: Send all outreach from a consistent, professional, brand-owned email address.
- Better Collaboration: Your whole team can access and use the same branded sender alias, eliminating the need for single "dummy" accounts.
- Efficiency & Scale: Easily toggle between personal and company emails, and create custom aliases for different campaigns or regions.
Improve collaboration, consistency, and deliverability Custom Email Senders.
December 12, 2025
Instagram Reposts, Reel Skip Rate and Meta Ad Profile Visits
Get deeper insights into your Instagram performance! Sprout Social now offers three powerful new Instagram analytics:
- Reel Skip Rate: Understand how engaging your Reels are by seeing the percentage of viewers who skip in the first few seconds.
- Instagram Reposts: Quantify your organic amplification by tracking how often your posts are reposted.
- Profile Visits (for Meta Ads): Connect your ad engagement to creator interest by seeing how many users visit your profile after interacting with an ad.
These metrics are available across Profiles, Campaigns, and Reports to help you refine your content strategy and measure impact.
December 8, 2025
Shareable Collaborator Links
Accelerate decision-making and streamline cross-functional partnerships by giving stakeholders instant access to campaign performance, creators, and content with a single, secure Collaborator Link.
Key Advantages:
- Eliminate Collaboration Hurdles: Share campaign access instantly with one link, enabling your main point of contact to distribute it efficiently.
- Protect Sensitive Data: Maintain control over visibility with an optional approval layer that allows you to manually vet and grant access requests.
Manage Access with Confidence: Track access easily, as all viewers must authenticate with their name and email. View and edit collaborator permissions from one unified interface.
November 3, 2025
Explore Snapchat with Public Stories, profiles, and demographics
Snapchat capabilities have expanded to give you a fuller view of creators and audiences. You can now discover and analyze Public Stories, access insights from over 70,000 additional Snapchat profiles, and view demographics like age, gender, and location, similar to what’s available for TikTok and Instagram. These updates make it easier to plan campaigns, target audiences, and compare performance across platforms within one consistent workflow. Snapchat improvements have been made in a phased release throughout Q4 2025.
October 28, 2025
Meta Impressions Deprecation & New Reels Views in Influencer Marketing
Starting October 28th, 2025, Sprout Social Influencer Marketing (IM) is introducing an update that improves how Instagram Reels performance data is tracked and displayed.
Reels Views will now be available for all Instagram Reels, regardless of creator authentication status, providing more complete and accurate insights into campaign performance.
In addition, and in line with Meta’s recent platform changes, the Impressions metric has been deprecated across all Facebook and Instagram content types, except for Partnership Ads and Meta Ads. To stay aligned with Meta’s latest measurement standards and maintain consistency across all social networks, Sprout Social Influencer Marketing will also retire the Impressions metric and adopt Views as the new standard visibility metric throughout the platform.
For full details, visit our Help Center article.
September 9, 2025
Add 1,000+ keywords to a Keyword Group in one step with bulk upload
You can now add keywords to a Keyword Group in bulk, making it easier to manage large or multilingual lists. Paste comma- or line-separated keywords or upload a CSV file, and built-in validation will flag duplicates or formatting issues for review before saving. Designed to handle 1,000+ keywords, this embedded experience helps teams quickly set up and update brand safety and signal monitoring rules without the need for one-by-one entry.
August 22, 2025
View Audience Demographics as a list in Influencer Marketing
You now have the flexibility to view your Audience Demographics in Influencer Marketing as a clean, comprehensive list. In addition to the existing chart view, the new table format allows you to see all of your data in a clear and organized way. The enhanced interface makes it easier than ever to analyze your audience and get the key insights you need.
Learn more about the Analytics section of a creator profile in this article.
August 5, 2025
Get a better understanding of your influencer's audience with the new Follows metric
We have shifted our metrics to align with Facebook’s new focus on Followers as the primary audience action. The change gives you a more accurate and current view of your influencer’s audience. Page Likes are still available to monitor as a secondary metric.
Learn more about creator profile metrics in this article.
July 28, 2025
Simplify multi-brand management with Influencer Marketing Workspaces
New Workspaces bring independent environments for each brand within your organization, making it easier to manage multiple brands at once. Collaboration between brands and agencies is more efficient, and multi-brand organizations have clear separation for diverse workflows.
Learn more about creating and working in Influencer Marketing Workspaces with this article.
July 14, 2025
Seamlessly Boost Influencer Posts from Your IM Workflow
You can now streamline your influencer marketing efforts by requesting permissions and boosting posts all within your Influencer Marketing workflow. Realize the full value of influencer creative by more easily extending its reach across channels reaching a broader audience.
Learn more about the Influencer Marketing Meta Ads permissions in this article and boosting workflow in this article.
April 14, 2025
Drive reach and grow your brand with Sprout Social Influencer Marketing
In today’s digital world, consumers are looking for authentic content, and influencer marketing is the solution. Sprout Social Influencer Marketing provides you with the tools you need to identify the right influencers, manage relationships effectively, and confidently measure the impact of your influencer strategy. With AI-powered search, enhanced creator profiles and upgraded reporting, you can elevate your influencer marketing strategy to the next level.
Learn more about the Influencer Marketing platform in the Help Center.
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