Getting Started
Migration Guide
Setup
- Influencer Marketing: How do I create and use Workspaces?
- Influencer Marketing: How do I connect my Instagram account?
- Influencer Marketing: Organization Default Settings Overview
- Influencer Marketing: General Settings Overview
- Influencer Marketing: How do I manage users and user permissions?
- Influencer Marketing: Single Sign-on
Users
Profiles
- Influencer Marketing: How can I search for Creators?
- Influencer Marketing: What information is contained in a Creator's Profile?
- Influencer Marketing: How should I use Topics they talk about section of a Creator Profile?
- Influencer Marketing: How should I use the Brand Fit Score for a Creator Profile?
- Influencer Marketing: How do I use Brand Safety when evaluating creators?
- Influencer Marketing: How should I use the Analytics section of a Creator Profile?
Campaigns
- Influencer Marketing: How do I create a Campaign?
- Influencer Marketing: How do I set up a Campaign?
- Influencer Marketing: How do I use Boolean logic for queries?
- Influencer Marketing: How do I add users to a campaign?
- Influencer Marketing: How do I manage user access in a campaign?
- Influencer Marketing: How do I add teams to a campaign?
Creators
- Influencer Marketing: What is Sprout Social Creator Hub?
- Influencer Marketing: How do I make a Creator Hub account?
- Influencer Marketing: How can I change a creator's email?
- Influencer Marketing: How do I use Creator Flow?
- Influencer Marketing: How do I manage and monitor creator connections?
- Influencer Marketing: How do I use Review in the Creator View?
TikTok Creator Marketplace
- Influencer Marketing: What are the benefits of using TikTok Branded Content?
- Influencer Marketing: How can creators create TikTok Branded Content using TikTok One?
- Influencer Marketing: How do I connect my TikTok One account?
- Influencer Marketing: How do I boost TikTok posts with Spark Ads?
- Influencer Marketing: How does a creator accept a Spark Ads Request?
- Influencer Marketing: What if a creator isn't part of the TikTok Creator Marketplace?
Reports
- Influencer Marketing: How do I create a Report?
- Influencer Marketing: How do I create a new Custom Report?
- Influencer Marketing: What’s included in a Report?
- Influencer Marketing: What are the components of a Report?
- Influencer Marketing: Report settings
- Influencer Marketing: How do I view estimated fees in Reports?
One-Sheet Builder
- Influencer Marketing: How do I create a One-Sheet Builder?
- Influencer Marketing: How do I use the Profile One-Sheet Builder?
- Influencer Marketing: What’s included in a One-Sheet?
- Influencer Marketing: How do I create a Custom Field?
- Influencer Marketing: How do I customize EMV?
- Influencer Marketing: How do I use Link Tracking?
Integrations
- Influencer Marketing: How do I boost Instagram posts with Partnership Ads?
- Influencer Marketing: How do I use the Meta Partnership API to request permissions?
- Influencer Marketing: What integrations are available?
- Influencer Marketing: How do I connect my Dropbox Sign account?
- Influencer Marketing: How do I activate and use Affiliate Marketing?
- Influencer Marketing: Getting Started with TUNE
Influencer Marketing FAQs
- Influencer Marketing: How is data collected?
- Influencer Marketing: How can I verify if a creator's profile is authenticated?
- Influencer Marketing: How do I hire creators in bulk?
- Influencer Marketing: How do I customize email footers and signatures?
- Influencer Marketing: How do I customize the Collaborator Portal?
- Influencer Marketing Creators: Can I share access to Profiles?
Release Notes 2026
Table of Contents
Sprout Social's release notes are a great way to keep up-to-date and make the most out of new feature functionality released in the Sprout platform.
Get a breakdown of new features and updates below. Each section gives you a quick sneak peek of the update and what it can bring to your social team. You can review 2025 Release Notes here.
Released this year
- August 3 - Creator Interest via Instagram DM
- August 3 - Brand Safety 2.0
- July 21 - Workspace Keyword Groups
- June 15 - Payments Dashboard
- May 4 - Enhanced Collaborator Review Tools
- March 16 - Instagram Creator Marketplace
- February 17 - Recruit
- February 5 - Simplified Roles
- January 12 - Increased Control Over Topic Following Status
August 3, 2026
Creator Interest via Instagram DM
Introducing Creator Interest via Instagram DMs — now available in Creator Lists. Every conversation a creator has ever started with your brand on Instagram is automatically collected into a single, always-current list. No setup, no manual imports, no switching between apps.
Connect your brand's Instagram accounts and watch the list populate instantly. Each row shows one conversation: who sent the last message, when, and a suggested next step — Reply when it's your turn, Follow up when you're waiting. Open any thread, read the full history, and respond right inside Sprout , choosing which of your connected Instagram accounts to reply from.
An AI-generated summary alongside each conversation captures what the creator is asking for: a gifting opportunity, a paid partnership pitch, or a PR list request: along with their content niche and audience snapshot. You can prioritize at a glance without opening a single thread. Filter by DM Account to focus on one brand handle at a time, or by Initiated by to separate creators who reached out from conversations your team started.
Creator Interest via Instagram DMs is available on all new Sprout Influencer Marketing plans; Standard, Professional, and Advanced. It requires at least one connected Instagram account. Learn more here.
August 3, 2026
Brand Safety 2.0
Brand Safety 2.0 in Sprout Social Influencer Marketing now goes beyond caption analysis. With Audio + Visual Brand Safety, you can evaluate creator content across images, video, and audio; not just text; to more confidently vet creators and protect your brand before or during a campaign.
Choose the depth of analysis that fits each situation. A First Pass report uses AI-powered semantic analysis of captions at no credit cost. Spotlight reports analyze captions, images, audio, and video across the last year of a creator's content. Complete reports provide the same multimodal depth across up to 10 years of history. Every flagged item includes supporting evidence: caption snippets, video timestamps, and image callouts; so you can quickly verify and make informed decisions.
Audio + Visual Brand Safety is available on all new Influencer Marketing pricing plans (Standard, Professional, and Advanced). Each plan includes a monthly allocation of Influencer Marketing Credits, with additional credit packs available for purchase directly in the product. Customers on legacy pricing packages will need to migrate to a new plan to access this feature.
To get started, navigate to a Creator Profile or Creator List and click Analyze to run your first report. For more information about plans and credit allocations, contact your account team and learn more here.
July 21, 2026
Introducing Workspace Keyword Groups
This release allows you to create and manage reusable keyword sets at the Workspace-level. Instead of recreating the same keyword sets over and over, build them once and use them across your Workspace wherever keyword filtering is supported - including Reports, Campaign Summaries, and Profiles!
To create a new Workspace Keyword Group, simply navigate to Settings → Workspace → Keyword Groups and save any keywords, hashtags, and profile handles that you would like to apply as a filter to easily zoom in on the content that matters most.
You can also convert any existing keyword lists you have in your campaigns or reports if you'd like to have them available across your Workspace
Check out this article for more information on utilizing Keyword Groups within Influencer Marketing!
June 15, 2026
Creator Dashboard and Lumanu Integration
We've made managing creator payments easier by introducing Lumanu integration, and a unified Payments Dashboard. Now you can orchestrate the entire payment lifecycle directly within your campaign workflow, and get access to real-time tracking from a single, centralized space.
May 4, 2026
Enhanced Collaborator Review Tools + Collaborator Experience
We're thrilled to share our latest enhancements to the Collaborator Review feature in Campaigns — giving you more powerful, AI-driven tools to vet creators with confidence! Build your ideal creator review template by adding, removing, and reordering components. The new default Collaborator Review template includes components such as Brand Fit Score, Topics or Brand Safety, as well as expanded customization.
In addition, the Collaborator-side experience has been upgraded to match the modern look and feel of our reimagined Influencer Marketing platform, creating a more streamlined experience across the platform.
For more information check out this article!
March 16, 2026
Instagram Creator Marketplace
Unlock Deeper Insights with Instagram Creator Marketplace Integration
Sprout Social Influencer Marketing now integrates with Instagram Creator Marketplace, giving you enriched creator profiles and verified attributes for faster, smarter creator selection.
- See which creators are ready to partner with Creator Marketplace badges.
- Access verified attributes like age, gender, and portfolio—data you can't get from public profiles alone.
- Identify the right fit faster to build high-performing influencer programs.
February 17, 2026
Recruit: Simplify Creator Discovery
We’re thrilled to introduce Recruit, a strategic addition to Sprout Social Influencer Marketing, designed to make creator discovery and qualification even more efficient.
Recruit serves as your "always-on" inbound engine, allowing your team to easily build, brand, and publish dedicated application pages in minutes—no coding required. It’s the perfect complement to your proactive search and outreach, helping you turn organic interest into a qualified partner pipeline.
What Recruit lets you do:
- Build Fast: Leverage AI and quickly generate an , on-brand application experience that maps to your unique use case.
- Customize Everything: Tailor application questions, colors, fonts, and logos for different campaigns or regions.
- Centralized Review: All creator submissions flow directly into Creator Lists for easy review and selection.
Ready to simplify your recruitment process?
Start building your custom application page today by navigating to More > Recruit on your home screen! Click here to learn more.
February 5, 2026
Simplified Roles: Get to Your Campaigns Faster!
We're excited to announce a simpler way to manage your team's access!
By default, we've simplified organization roles so all users can immediately see and work on all campaigns. This means invited users will see the campaigns they expect without extra setup, making onboarding smoother and faster.
What this means for you:
- Faster Onboarding: New users can jump right into their work.
- Default Full Access: All users will have access to all campaigns right away.
- Fewer Access Issues: Simpler to troubleshoot campaign visibility.
Need more granular control? Don't worry! Advanced role controls are still available as an optional setting for organizations that require specific access levels and team-based governance. Learn more.
January 12, 2026
Increased Control Over Topic Following Status
Accelerate decision-making and streamline cross-functional partnerships by giving stakeholders instant access to campaign performance, creators, and content with a single, secure Collaborator Link.
Key Advantages:
- Eliminate Collaboration Hurdles: Share campaign access instantly with one link, enabling your main point of contact to distribute it efficiently.
- Protect Sensitive Data: Maintain control over visibility with an optional approval layer that allows you to manually vet and grant access requests.
Manage Access with Confidence: Track access easily, as all viewers must authenticate with their name and email. View and edit collaborator permissions from one unified interface.
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